This is a guest post by Sarah. Check out our guest posting guidelines.

Social media has brought a real opportunity to relate to your client and customer base.  The use of tools such as Facebook and Twitter has opened up the lines of communication.  The key, however, is to actually communicate.  Many businesses sign up for their brand new Twitter and Facebook accounts and expect those sales and traffic to just roll right in.  Social media simply doesn’t work that way.  Social media is about relationships.  Further, the clients and customers who you are targeting know that it’s about relationships.  So More >