From the moment Twitter caught fire it was inevitable that sooner or later the ”right now” phenomenon would penetrate the world of Internet Search Engines. For those who scoffed at this, thinking the momentum was coming mostly from avid social media enthusiasts, the launch of Collecta.com in the summer of 2009 should have been a wakeup call. Look at the backgrounds of Collecta’s management team and you’ll see these guys are heavy hitters in the search world. And now the 800 pound gorilla of search – the Great God Google – has arrived on the scene. In December of 2009 they started offering real time search results. How is it different?