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Recently, several well-known companies have tried to revamp their brand by creating a fresh, new logo – and as you learned from companies like The Gap, it’s not always perceived well by their customers.

Many advertising professionals advise against changing your logo unless you absolutely have to. That’s why it’s important to take several factors into consideration before entering into a full redesign. Ultimately, it comes down to your choice – after all, you know what’s best for More >