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Blog should be the focus of your social media campaign

Full length blogging vs. micro-blogging

Pretty much every company with any some sort of online presence is now on Facebook and Twitter, pumping out micro-blogs by the day (if not minute). Obviously these platforms are fantastic for building a community around your brand, and allow you to make pithy little comments on your industry that may establish you as someone ‘in the know’ within your niche, but character limits alone place strict boundaries More >