Just because you run a blog and not an e-commerce store does not mean that you should not be concerned with conversion rates. A conversion is simply the action you want your visitor to take, like subscribing to RSS or an email list or even linking back to your blog.

#1 Decreasing bounce rates with headlines

In order for a visitor to convert into a regular reader, they have to stick around longer than 8 seconds. There are many ways to grab the user’s attention, but none as effective as writing a headline that will speak directly to their need.

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