Why is Great Content Important for SEO?

This is a guest article by Mary Stedul. Want to become a regular contributor? Check out our guest blogging guidelines.
When it comes to Search Engine Optimization, content is known as the king. This is a very common belief to almost every internet marketer. Well, this proved to be true especially during the time when there were a lot of changes in the Google algorithm. Many were shocked and devastated as their business sites were being affected with this online phenomenon. But whatever changes Google may have, nothing can beat the importance of content. But why is great content important for SEO?

Take note the word “great” content, means outstanding, excellent, unique, original, well-structured, informative, interesting and high quality content.Thus it can move the spirit of the readers and also Google’s search engine. As information is the most important thing when it comes to surfing online, then good content should make a lot of sense. After that, an online business will surely take off.

Well, this might be the general idea about content and SEO. However, there are more specific details that will definitely answer why great content is important for SEO. And the following will break down some important points and details about this issue.


Image source: dejanseo.hr

1. Search engines are made for human readers not for robots.

This is very self explanatory because human readers are after real and useful information, then the content of different sites should give what the readers are after. Therefore there must be high quality of content so that search engines especially Google will rank the site well where the right content is located.

2. Great content can beat a keyword rich content after Google Panda.

This is pretty much related to number one. Three years ago, there were lots of internet marketers who were great players in the keyword rich content. And why that scenario looked very bad for Google is that, there were a lot of scams or nonsense content on different sites. These things happened because many knew how Google ranks pages according to keywords. So, even when the content was so nonsense, as there were relevant keyword around the content; Google picked it up. But this time, everything has changed with Google. Search engines are now smarter and so are the people behind them. Anyway, that change was a very wise decision to make things right and fair.

3. Great content can attract more organic links

Google hates suspicious links and they may penalize the site if they find these kinds of links. Thus, solid content invites organic links because of its relevance and usefulness to other sites. The more organic links there are, the more trust will Google have towards the site. So, the ranking will really go up.

4. It should have original content in the sense that there wont be any duplicates online.

Originality is still a big deal even after panda. Ofcourse, the uniqueness makes the site become independent on its own to mold its own identity from the search engines. Thus, the more unique the content is; the higher the ranking the site will have.

5. It can attract more quality traffic form the web.

Though there are still other traffic techniques that involves SEO on the web, but content with quality makes the human readers go back to the site over and over again as they find it useful and sensible. So far, this is the most favorable traffic which is sometime called organic traffic. Thus, more quality content; means more quality traffic that diverts very well. This kind of traffic must be the aim and the target of every internet marketer or online entrepreneur.

6. It can guarantee long term success in the online business.

This is the best answer of the question why is great content important for SEO. It is because as time goes by; search engines can creep on the site and will know and trust it better because it is rich in content. Thus, it can offer long term success which is very promising for every online entrepreneur. It can also add more traffic as the time goes by.

All these things can paint a clear picture about great content for SEO. There might be other important techniques on how to optimize websites; however the content is the main factor that keeps the online world alive and functioning. And this offers a win-win solution for both readers and online entrepreneurs. Thus, it makes a lot of sense to everyone.

  • Great lesson .Thanks for sharing for us.

  • Promotionalwears

    hello dear
    I appreciate to you for great content is long term seo tools for improvement your traffic and reputation but all of us not write the great content for every site and not unique then what step should be taken by them if possible my answer then reply me asap…

  • Jahid Hasan

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  • marketing

    Hello, MaryS.
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  • Spangle Tech

    Content is always the king of every websites, either the site is new or it’s old……..even after so many updations in Google,i.e. Panda, Penguine, or Hummingbird, contents can never be the affected, because they are the main part of the website……The above mentioned info is very good & effective, Thank you for sharing this…….. keep it updated 🙂

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    Thanks for the sharing this is very helpful for me..

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    Great informations!!!

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  • Mavis Flixar Ohrum

    It’s really a useless conversation to go into the specifics of to fix any particular elements in PPC or landing pages etc…there are so many ins and outs to online marketing nowadays that the most important thing you can do as a business owner is start working with a company that really knows what they are doing, has solid communication, and is able to work with you to make sure key metrics are being measured and more customers are being sold your products at the end of the day. Honestly, this stuff changes every day. Also, are you willing to work hours every day to block the bad keywords, block the bad sites, create and experiment new display banners, and research new keywords? Most business owners burn out trying, I tried to keep up with it for a while, but i ended up calling Simon after one of my friends referred me to have his team setup some remarketing for my shopify store. Doubled my sales in under 90 days. Simon’s number is 888-648-5526, I’m always willing to pass along a referral to someone who takes pride in what they do.

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