Twitter once used to be the place where people used to share what they fancied. Now, with more than 100 million daily active users, things have changed. You can no longer tweet every shit that comes out of your mind. With a frequency of more than 5000 tweets per second, the audience is flooded with information and they have to be picky. Things like Interests, Quality and Relevance will matter to them. Therefore, one has to understand what you should and shouldn’t tweet (especially if you are a twitter newbie).
As twitter has no rules, there are no such guidelines for tweeting. But, I’ve come up with certain Do’s and Dont’s with the help of some twitter experts that would surely help in increasing your visibility:
The first and the most important part of being social is to Engage. You have to start interacting with your followers. Ask them questions, answer their queries and maybe have a nice engaging chat with a few. You got to interact in order to succeed and become a more influential twitter person.
2. Share Love
Tweeting and Retweeting go hand in hand. If you like something and feel that it adds value to your stream, don’t hesitate to share it. If you like photography, share some useful pictures, tweets or blogs with your followers. Share something useful and people will reciprocate in the form of reactions or retweets.
3. Hashtag It
Add a few hashtags to tell people what topics is the tweet all about. If it is about social media, add a #sm (or #SocialMedia, whatever you like) hashtag. It also helps your tweets to become part of search results and even some trending topics.
4. Wear Your Opinion
Don’t try to impress your circle with ideas that you don’t really believe in. Tweet what you really feel about. Be opinionated and discuss and even debate with people. Debating is not wrong, but having a fixed set of ideas and not being open to others can be detrimental.
5. Value Addition
There are millions of people tweeting at the same time. What are you offering via your tweets that others are not? This is the question one should ask oneself. Think about what you want to tweet, pick a few topic areas which you like & follow regularly. Start finding good info around these topics and start tweeting!
6. Gain Relationships
Building relationships may be difficult, but it definitely pays off in the long run. Gaining connections helps building influence and hence, it helps in developing a strong presence in twitterville.
1. Say No to AutoDM
One of the most irritating part of following a person is when u get an auto DM (Direct Message) from him/her. People think that they can create a personalized and genuine Auto DM which followers will like. But, on the contrary, one can easily identify an Auto DM and it is very annoying to see one.
2. Don’t Spam
Twitter is a great medium for marketing. But that doesn’t allow you start spamming random twitter users with promotional links. You need to strike a balance between self promotion and real engagement. It cannot just be about me me. It has to be about others as well.
3. #Hashtag Overloading
As I mentioned before, hashtags add value to tweets. It is a way of categorizing your tweets. But, unrelated and excessively long hashtags in tweets can be annoying. For eg. #IfILoveHashtags #IMightLoveToHaveEverythingUnderIt #ThatIsSoAnnoying.
Here is a funny video by Jimmy Falon and Justin Timberlake about using too many #Hashtags.
4. Control Your Emotions
You have an opinion? great! Start discussing. Don’t lose your temper or start lashing out on people who do not agree or might be irritating you. Avoid such conversations because it can be really bad for your image. If somebody is being a prick, block them.
Do: Be yourself. PERIOD. Be authentic and have clear goals that make sense, to you. Use the same PR rules for your Social Media practices as you would anything you say or do in public. Pause when agitated or doubtful.
Since there are SO MANY different kinds of people in the world, my best advice has always been to tell artists/musicians I work with to treat social media like they are on stage. If they wouldn’t say into a mic at concert in front of fans or family, maybe they shouldn’t say it online either.
Don’t: Don’t try to be anyone else, or let anyone tell you how to be you, even me.