his is a guest post by Richard Franklin. You too can be part of this great knowledge sharing community. Take a look at our guest blogging guidelines for more info.
Google, with its every update, proves itself as the smartest search engine by offering user friendly experiences to the searchers. Knowledge graph is the latest in the lot that transforms traditional search engine into a knowledge engine that lends end users with smarter and more relational search results. It allows Google to understand the search queries in a better way and it summarizes the content related to that topic.
The last update by Google has made everyone aware that the safest and best bet is to adopt marketer’s rule of thumb that one should write for the people, not for search engines. Similarly, knowledge graph pays greater emphasis on the content that inbound links from the trusted and credible sources when creating search results.
Google’s take on the Knowledge Graph is that it is an aid for the searchers and helps them discover information about landmarks, celebrities, cities, sports teams, buildings, geographical features, movies, celestial objects, works of art, etc. The more specific and unique the term searched by the users the bigger the probability that they will come across the Knowledge Graph.
Google Knowledge Graph - The Future Of Search
Making mark through Google knowledge Graph
Here are some ways that a company can use to tap the benefits of this new Google update and can get maximum exposure.
Contemplate about your business’ uniqueness
Uniqueness could be in a company or a product name, a prominent person working for a company, etc. This will be a platform through which your business will be depicted on the Knowledge Graph.
Build data around your company’s representative
If you wish to create a strong presence for your company then it is desired to create a strong presence for your company representative as well. You should cater the trusted sources by Google, which the search engine giant uses to pull out the data. You can:
- Create a listing about your representative, with a picture on Wikipedia
- You should create a Google+ profile for it
- Pay heed to other vertical of searches that are Google Images/Places/Recipes
- Make a place for your representative in popular directories and review sites.
Make use of structured data
Entry in knowledge graph is easy with designing micro data and micro formats. Creating structured data, which is basically a chunk of HTML code on your site that is formatted in such a way so that Google can make better sense out of it. Structuring the data makes easy for Google to retrieve the information.
You can structure the data on your site through schemas or micro formats that will help Google provide accurate information about your business in the search results and this could make your way on the Knowledge Graph.
Google’s Knowledge Graph aims to firm its statements that were enveloped in Panda and Penguin algorithm updates that write for humans and not search engines. Hence, it is best to create comprehensive content.
Knowledge Graph displays the content that covers all the facts and also their relationship to one another, which is helpful to humans. A good content creator and legitimate SEO company can help Knowledge Graph to favour your brand and company.