Do You Know What Your Readers Want to Read?

A guest article by Amanda DiSilvestro. You too can be part of this great knowledge sharing community. Take a look at our guest blogging guidelines.

Ultimately your online marketing campaigns revolve around your readers. You might make it to the top of a search engine results page (SERP), but it won’t mean anything if readers don’t find value in your content. Even loyal readers will begin to drop off if your content strategy is erratic and disorganized.

Unfortunately, it can sometimes be difficult to know what your readers want to see on your website or website’s blog. If you have a large number of followers, it is up to you to take steps to find topics that you can customize for your readers. This won’t always be obvious, so there are a few things you can do to help give you insight into your readers’ minds:

Carefully Understanding what your Audience wants from you!  (Credit)

Top 5 Ways to Find the Content Your Readers Want

1. Look for questions in all of the comments on your website.

Whether you’re starting a business or working to improve your current business, you likely offer a space for reader comments. Readers are most often asking questions or offering up opinions about a specific article, but if you really pay attention you will see that the comments are usually full of potential blog posts. If a reader ever asks a question in the comments, write an article answering the question. If two readers ever have a disagreement about something, consider looking at both sides of the issues and writing a detailed blog post. These ideas are coming straight from your readers.

2. Create an open forum for readers to tell you what they want to read.

Some websites create a discussion board where readers can tell you, the editor, exactly what they’d like to see. This works great because people will generally agree with a topic and then reply to the idea. This will let you easily see which topics are the most popular and which topics you may need to take a pass. Ideally you would be able to write about every topic that was mentioned, but these forums can sometimes get a little bit crazy! This is a potential issue you could have if you were to take this approach, so it’s important to evaluate the size and outspoken-nature of your audience. Will they be upset if you have to skip their idea? Do you have time to write about every idea that is mentioned.

3.    Create a poll that gives readers options for your next blog post.

Sometimes people do not know what they want until they see it. Creating a poll gives readers choices when it comes to the topic for your latest blog post. This will also help bring a level of engagement to your website as well as give readers a reason to continually check back to your website. After all, if you voted to see something specific, you’re likely to continue to come back and see if you “won.” As an editor, you may not want to put out a poll every single day, but once a week is usually successful.

4.    Use other statistics and trends to make an educated guess about your readers.

If you can’t figure out a way to talk with your readers directly, you should try and follow the trends of people everywhere.  I often look at the Twitter trends to see what people are thinking, but more often than not I look at the trends of other websites. Do you notice that a lot of websites are getting engagement from an infographic? Do people enjoy reading articles about social media? You may also want to check out LinkedIn Today to see what is trending.

5.    Accept guest posts on your blog.

Many companies accept guest posts in the hopes that they will get a break or the author will draw in a few new readers, but the accepting guest posts is also a great way to give the readers what they want. After all, there is no better way to discover what your readers want to read than to let them write it themselves. You will of course want to monitor and edit everything that is written before it is published, but accepting guest posts is sure to bring your blog to a new level.

In the end, creating customized content for readers will go a long way. They will know that their thoughts are taken into consideration, and this isn’t something you cannot get with every website. Ultimately, writing for your readers is one of the best things you can do for your website. If you don’t know what they want to see right away, a little bit of research is worth the time.

What do you do to find out what your readers want to read?

  • thanks …very informative it is …

  • great article

    yes polls are a idea i havn’t thought about before
    interesting, thanks!

  • Thanks for the valuable ideas, quality content is very important to a site or a blog.

  • Love the picture of the baby puma – posted it just for that, now will read the article ;-P 

    •  I agree that is one cute kitty, but I’m pretty sure that’s a lion cub 🙂

  • Creating a poll can help to know the opinion of your readers…

  •  Creating a poll can be a very helpful strategy if you want to generate new topics for your blog.  Accepting guest posts can be very beneficial as well, not only for providing new content for your readers, but also it means that your blog is interactive enough to have other authors writing for your blog.
    Thanks for this informative post!

  • Really like the idea of putting together a pole to see what your readers like. Good idea to check your stats as well think those are very important. 

  • Great post here Amanda. I think that content is King, and can either make or break you as a blogger. So it’s actually vital to know what your readers want. This in turn will lead to you giving them what they want and seeing growth on your site, and expanding your foot print.

  • Hii Amanda, thanks for sharing this. All the methods are
    really very helpful. Writing a Quality Content is very important. If our content is not
    Quality Content then no one take interest to read this. Fresh
    content is rewarded by search engines. We
    can get more exposure from if our content is well optimized and well written. Guest Blog Posting is really great strategy.

  • Hey Amanda. Great tips. Thank you for sharing. You really touched on some very important topics here.

  • Amanda i am feeling very nice after reading this article. I usually track my blog visitors via Google Analytics so that to know which article are more read by readers.

  • I created a question/answer section on my website. Questions really gives me ideas for new articles

  • This is a very interesting blog….I have learned a lot of useful information from your article….. Thanks for the insight into this subject….I’ll keep reading

  • guest post is just like a tool , which attract visitiors more and more

  • Your blog and services are very nice. I am very impressed from your service. 

  • wow such a great article for me…….thanx admin

  • very informative article admin…gud job 

  • hello, I enjoyed your web page, and am very interested by the text that you showed us here, read it all because it has a very interesting concept, linking us to read, and its manner of expression is very strong, continue with your effort

  • It is very useful information .Excellent job.

  • Energy Saving

    Thanks for very informative and useful blog. It will really help to the writer for writing effecting blog which the reader wants to read.

  • I have followed the advice you have been trying to put forward. I find it right. Keep posting more on this. I will appreciate.

  • Done bookmarked your article. Great job done here .. 🙂

  • Jess Jayma

    Most of the reader’s get bored when they tend to see an article composed with more than 500 words. SO what I did is I keep my articles brief and concise.

  • Great tips! It’s important to know your audience and who’s reading your blog. These are also great tips for finding out who your customers are. Thanks so much!

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  • i found your blog through google search i like it so i bookmark it waiting for more useful post

  • 3gpmovies9

    yes.. this is a good matter , we should know about reader’s intrest..

  • Amarnadheswarilindra

    can i accept any gust posts?????

  • It’s nice post from you Amanda DiSilvestro 🙂 thanks for sharing such reach thoughts

  • Ahaan … Great strategy i think it will work perfectly.

    Thanks

  • Pyrspective

    Nice Article …. Good Job.. nice one i like it .!!!!

  • Reputationmanagementllcseo

    thanks for sharing the imformation..

  • NIce and useful information.really thankful for this info.

  • scar-treatment-research

    Thanks for very informative and useful blog. It will really help to the writer for writing effecting blog.

  • Avs Ahmad343

    Most of the reader’s get bored when they tend to see an article composed with more than 500 words. SO what I did is I keep my articles brief and concise. 

  • Great information. Keep up the good work. Like ! +

  • To be honest, I dont always know what they want to read, thats why I pay lots of attention to what posts/topics receive the most attention in the form of views/comments. What the people want, you must provide 🙂

  • I
    would like to confirm my appreciation for this post.

  • Yes! Give readers what they want and you win over them! By interacting with them, we can get an insight of their needs and provide them with the answer with the next post!

  • You are right. When writing we should always keep in mind what the reader wants. The first point that you have mentioned is a useful tip. And I think that most people miss out on that. 

  • Iqbal Mtenit

    thanks for the post it is very informative.

  • rajsingla79

    It is very useful information

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  • Wordpress developers

    Great post, usually most of the reader will go for these points.

  • Mobile Unlock Code

    Very useful tips. Thanks for sharing. And can’t stop myself from mentioning that picture is so cute ^_^

  • rnd technologies

    Nice blog.

  • nice tips Amanda …Ya Readers are blogger’s oxygen.We must have to know about what our reader want truly from us .Every blogger must learn the art of finding readers requirements and then try to full fill them by quality content.

  • These are nice ways of knowing what they want to read. I will see we add that on our blog at least we will get loyal readers. Thanks.

  • Andrew Gill

    Always keep in mind the requirements of readers before writing.clear your all doubts about what you are writing according to readers requirements