A guest article by Alyssa Clarke. You too can be part of this great knowledge sharing community. Take a look at our guest blogging guidelines.
The words ‘spam’ and ‘spammers’ are always viewed with apprehension. However, it is wrong to think that everything about spammers is bad. The truth is bloggers can actually take a cue from spammers on certain things. It can be of big help. Yes, bloggers hate spam but learning a few things will definitely not hurt.
Copywriting is what helps the spammers sell their products. Spammers are not always proficient in English but they use handy copywriting techniques always. Bloggers need to understand a well written copy that looks good will definitely sell.
Know your fish
Spammers always know their niche fish or target audience and so should the bloggers. The spammers mark out their target audience in order to enhance their sale and if bloggers want their post to become popular, they need to determine their target audience as well.
Spammers are always trying to charm their target audience. Spammers compliment their audience and make them look good. Bloggers should follow the same path and choose the right words while conversing with audiences through their blogs. Making the readers happy is a great way to ensure the popularity of blogs.
Discipline is the key
Nothing much can be achieved sans discipline and most spammers seem to know this too well. The spammers put in multiple hours of efforts in order to grab the attention of their target audience. Bloggers need to do the same as well. A lot of bloggers might argue that spammers are conmen who need to put in that extra effort to woo their audience but bloggers need to put in some amount of effort as well. Lazy and undisciplined bloggers will not be able to make a mark.
Automated Tools come in handy
It is not that spammers do not sleep and are always working away on their computers. No spammer actually works 24×7 but they seem to be everywhere, always with the help of their automated tools and systems. Bloggers can get some help from technology as well. Being driven by the system can enable bloggers to duplicate their efforts and be everywhere, always.
List the subscribers
Most spammers adhere to email campaigning and email newsletters to woo their audience. Bloggers can do the same. If spammers can undertake email campaigning, so can bloggers. Bloggers need to understand that email campaigning is a wonderful way to garner money and it is also a great way to build up relationship with the audience. Bloggers can lose out on a lot if they do not undertake email campaigning. A list of permission-based subscribers can be an asset for bloggers.
More subscribers, more business
Spammers know that numbers matter. The spammers do not usually enjoy great conversion rate but even a 0.1% conversion rate of maybe ten million means a lot. Bloggers need to understand this; more subscribers increase the chances of increasing the earning of the bloggers.
Sending out vivid messages and pursuing big spenders is also something that bloggers can learn from spammers. In fact, a few lessons from the spammers can definitely help the bloggers become a name of reckon with in the field of blogging.