How to Increase your Facebook Fan Base

A guest article by Jasmine. You too can be part of this great knowledge sharing community. Take a look at our guest blogging guidelines.

“Like us on Facebook” is probably a phrase that you have seen or heard countless times before. Chances are that you have “like” some of them before. Suffice to say, Facebook is fast becoming the most essential social media tool for businesses or brands to build a fan page, if it is not already one yet. Like it or not (pun not intended), Facebook is set to change the way we shop, reflect our show of support and affect our decisions or opinions.

Most businesses or brands these days have a Facebook fan page, regardless of whether they are a huge chain store or a sole business establishment like my local friendly optician. I must say that I was most surprised and bemused when I received an SMS from my optician one day requesting that I “like” his shop’s fan page. Yes, I did “like” it. My optician, like many of the businesses out there today, is trying to harness the power of Facebook as a free marketing tool by getting as many “likes” as possible. The trick lies in your persuasion to get people to “like” you. Hence, here are 5 tips on how to increase your Facebook likes.

Tip 1: Promotion / Giveaways

Social media is all about human interaction and subsequently, human behavior too. You don’t need to be an expert to know that humans love free stuff. Therefore, owners wanting to promote their businesses or websites are highly recommended to run promotions or giveaways as a mean to engage potential fans, whenever possible. This is a simple yet effective marketing tactic and cost so much lesser than traditional advertisements.

According to a recent survey of global online consumers conducted by Nielsen on the top reasons for following or liking a brand on Social Media, it was found that an overwhelming majority of people liking a brand, company or celebrity because they wanted to receive discounts and special offers. Other main reasons include wanting updates and showing support.

Thus, giving offers or free gifts to a number of people who “liked” your page is a sure way to generate an exponential increase on your “likes”. In addition to that, you could also ask for these fans to post about your page and / or promotion on their Facebook or Twitter too. Make full use of the excitement generated by your offer.

Tip 2: Quality Content

My personal observation on my Facebook page as well as other fan pages, is that whenever there is an interesting post or funny clip being uploaded, it gets shared around and before long, it is spread through the Facebook network, without me or the businesses or brands having to make direct requests to have them shared. Many a times, these posts and clips do generate “likes” as it gets shared repeatedly. And best of all, these “likes” are genuinely given and would lead to curiosity and subsequently more visitors to your page.

Tip 3: Photos Tagging

Another good way to generate “likes” is to load pictures. Everyone loves a good picture, especially if they are in it. So if you are planning to run some events, do remember to take as many pictures of the participants and of the event as possible. Have these pictures uploaded to your Facebook fan page and invite your fans to tag themselves. Once this is done, their friends get to see them and yes, you guessed it, will “like” it.

Tip 4: Linking to Other Social Sites

Other social media sites like Twitter and LinkedIn are a great source of fans and friends. Since Twitter is only a microblogging service and does not allow more than 140 text-based characters, it is a great platform for posting teasers and directing traffic to your Facebook page.

LinkedIn on the other hand, would be an excellent place to introduce your business to as it is a social networking for professional relationships. Link it back to your Facebook and those who wished to learn more about your business will automatically drop by.

The more traffic you direct to your Facebook, the more chance of it getting “liked”.

Tip 5: Positioning of “Like” button

Speaking of social media sites in the above tip, are you aware that most internet marketers these days would have a Facebook “like” button on their blog’s articles? The main idea here is to get your blog readers to support your Facebook page. The crucial part is the positioning of the “like” button on your blog. The best position for this button is of course at the end of the article, where your readers would most likely notice it right after they finish reading your article and thus, increase the chances of clicking on it. Depending on your layout, of course you can also place it higher up, near to the title of the blog article.

I admit that it is not easy to successfully market your business or website via Facebook. It is after all a free marketing tool. There is no such thing as free lunch and thus, you will have to work hard to achieve the effect you want. But if you follow the tips above and put in the effort, you are most likely able to generate and continue to generate “likes” to your fan page, resulting in a positive impression on your business or website. It may even be more effective than the traditional advertisement!

  • This is 100% perfect tips you have. thanks for sharing how to increase facebook fan page.  

  • I’ve written about this too, Jasmine. I like to do “Theme Days” so people know certain things are there on certain days. It’s worked well for my A Dad’s Point-of-View Page, though the number of “likes” seems to have slowed down. That, I wonder, is due to competing time? Other platforms?

  • Tayef

    it is important who is new user………

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  • In my opinion content and image are very very important for this purpose.Thanks for tips. Some points are new that should be considered.

  • I totally agree with you. Adding great content is essential!

  • This is a very cool post.  Do you think things will change after wall street takes over facebook.  Did you know fox news owned myspace all that time when it was hot?

  •  Great post. I just stumbled upon your blog and wanted to say that I have really enjoyed browsing your blog posts. In any case I’ll be subscribing to your feed and I hope you write again soon!

  • The same question i also have that how can we increase the likes of fanpage

  • these days people buy facebook traffic which is pretty useless. Only the numbers get raised and no conversations.  

  • I’m looking for an app. like this for Pages- anyone have suggestions?

  • Well done… good basic tips. Bruce Sallan offered a great idea as well… but make sure to stick to the schedule if you make one. My only input it try to develop a personality… helps build engagement. 

  • Thanks for the tips Jasmine, everything is so specific!

  • Thanks for this post but realy i dont understund if this a realy fun or not because the nomber of fun is increase but i dont have conversation 

  • Thanks for the great opinions. You have well researched and publish the article I believe. I thinks the best option is promotions and free gifts but bit expensive.

    • Thomascharli15

       thanks friend provide great infomation I’m happy that you simply shared this helpful information
      with us. Please stay us informed like this. Thank you for sharing”.

  • Thank you for posting such informative post and tips…
    Gonna give it a shot…… 
    Gonna go more on Photo tagging because i think most people like to watch photos than reading articles or post

  • Thanks for sharing this informative post and this tips are really helpful to increase traffic on facebook.

  • Thanks for sharing.

  • Thank you for post i visit tomorrow for more posts

    Jurica Š.

  • I don’t want to tread on any toes here, but you can always buy followers 🙂 Let’s say you purchase 10,000 real followers, then as you start getting more people see your stats, they’ll more than likely “LIKE” you as well because everyone else does (keeping up with the jonses)!

  • I found it straight forward, very simple and very beneficial without a lot of boring details.

  • Tiya Harper

    thank you for this information 

  • scrap gold brokers

    Wonderful tips again from you. I think these are pretty straightforward and useful. I think most of them. Anyway thanks for the post.  Useful tips.

  • Thanks for this post, Jasmine. You need to engage your Facebook fans in a more fun way like promotions and giveaways. We have tried this strategy and it does attract more people to like our page and visit our website. 

  • That’s pretty good advice actually thanks for that, you know some people put that into an eBook and sell it 😉

  • it is hard via facebook and twitter…getting followers and like

    but yes tagging is a great option, once someone see’s it, almost everyone goes futher to see details etc

    good ideas

    thank you

  • This is a great article. In order for us to increase our Facebook fanpage, we should post a very interesting content and also  a good pictures. Because everyone loves a good picture, especially if they are in it.

  • Great share Jasmine…. Indeed Quality content and giveaways helps to increase the fan base. I like your advice on photo tagging.

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    nice tips

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    information and excellent design you got here! I would like to thank you for
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    • Wow these are so many ideas! well i have chosen the affiliate marketing for my passive earning. It is cool tips are given here.

  • Very nice and informative post. Fan page play very important role in brand and business awareness I understand these tips that are very helpful for me. Thanks for this nice post.

  • An awesome post to increase fan base..but do the paid plugins of getting likes works..any updates regarding it would be helpful

  • Really good-written and interesting post Thanks for that.  

  • B2bmarketplace

    Thanks for your great tips…….

  • Very good information. Thank you very much for sharing this post with us.

  • Miketom433

    fantastic posting! Lots of useful information and inspiration, both of which we
    all need!

  • Ankit

    Great article that my clients and business associates will definitely find useful!

  • Nice article keep it up….

  • There are very few webmasters who are using this features

  • hello gautam , i read your second blog . really your service is good and thanks again for share these info . . . 

  • This is very informative and nice post:)

  • hi gautam ,nice post helps me lot to increase my facebook traffic and likes

  • Hyy, this is very good site. Really your service is good. Thanx for sharing it.

  • I love these useful tips. Yes I do agree with you that tagging of photos will get more likes then the other. I do this and this work on my fan page.
    Thanks for the share

  • We are starting the new fanpage. Thank you for your tips!

  •  Really appreciate your wording. It will definitely help us to increase our target audience. Thanks keep sharing your excellent information with us. Thanks again  

  • i would love to grow the number of fans I hav for my facebook page… it may well be a case of waiting for the brand to take off, but im sure if i organised a few give aways of products I could get some buzz?

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  • Jess Jayma

    I’m always looking forward on having many fans on my facebook.

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  • great way to increase.

  • great tips. thanks for sharing.

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  • Why I’m not able to read the content??
    Is the post about automated generators??

  • That’s a good topic. Every Fanpage admin tries to increase the fans. But its really simple that, if we keep regularly updating our fanpage, and allow our followers to share and comment, our fan base will increase to a great extent. 

  • Thanks for this post. I Have need to increase my facebook fan page

  • Prestashop modules

    Interesting tips.Facebook one of the leading social media website.

  • Smart Touch

    The quality content is the most important part. Getting Likes to your page won’t happen If you’re sharing a non-related content on your pagw which is far from what your page provide. Make sure to add a relevant content and attract the user.

  • jessiealana

    I like this post. This is good for those who want to know about Facebook. Facebook is also good for promote your business.

  • rnd technologies

    Good thought.

  • helped me a lot to increase facebook fan

  • Andrew Gill

    Facebook is very effective way to promote brands and products.Add quality in your content for promotion of your brand and products…include all things about your products in content….Build relationship with other users.