This is a guest article by Phillip. You too can be part of this great knowledge sharing community. Take a look at our guest blogging guidelines.
Whether it’s a website or a blog, it needs to project credibility. If the blog doesn’t meet the highest standards of credibility, there is no way in the world that it’s going to attract a loyal readership. So improving the reputation of your blog must be a high priority task for you.
Credibility can be built, but it can’t be bought!
Here are three tips that will go a long way in improving blog credibility:
Only post Relevant Content
It is only if your blog has relevant content that it can strike a chord amongst users. The reason why visitors want to go through your blog is because you have promised them specific information and if they don’t find that information on your blog, they are not going to come back to it again. For e.g. if your blog is about iPhone applications and their development and you start offering information about Android or Symbian development, it’s not something that the readers are going to like very much. Another facet of relevant content is that it should be fresh. Readers want the latest information and are not looking for content that is old and whose expiry date is long past.
Answer your Comments
If you think that you can improve the credibility of your blog purely by publishing fresh content, then you have another thing coming. Once you have posted on your blog, it’s important that you answer the comments that you attract for a particular post. The fact that readers have taken time out to post a comment means they have read your blog post with interest and decided to air their views about what was written. Their comments might be appreciative or can even be critical of the ideas or thoughts that have been expressed in your post. As a blogger you need to show your acknowledgment for their appreciation and in most case a short and sweet ‘thank you’ will do.
But when it comes to criticism, you can defend what you said in the blog post and clarify any doubts that the reader has expressed through the comment. This tells blog visitors that you know what you are talking about and are saying something not just for the heck of it, but with conviction. It’s a simple equation really – If you are convinced about what you are saying, you stand a better chance of convincing your readers.
Don’t Keep Projecting Yourself as the Best
Confidence is always good, and you can project that confidence through the content of your blog posts. But, if your blog keeps saying that you are the best at regular intervals, be it through the tag lines used, its content or the images used, instead of looking like an expert, you will come out looking obnoxious. The fact that you are the best shouldn’t be told to the readers of your blog, it must be something your readers should be able to gauge naturally, over the course of time. The use of visuals, call to actions etc. must be commensurate with the purpose of the blog and not be put in place to tell visitors that there is nobody better than you.
It’s important to note that these are not the only tips that will ensure credibility for your blog. As you go along, you will learn of new ways to improve the credibility of your blog. The important thing is to do the simple things right.