A guest article by Goranka. You too can be part of this great knowledge sharing community. Take a look at our guest blogging guidelines. LinkedIn is most often dubbed as the resume site. Or Facebook for business users. As a newbie blogger, you may come to think that there is no real benefit of joining LinkedIn. But, that is as far from the truth as the moon is from the earth. There are many reasons for bloggers to not only join, but also take active participation in this vibrant community of professionals from all four corners of the globe.
Here are the most obvious LinkedIn benefits for bloggers.
1. Brand yourself
LinkedIn profile is an excellent way to build personal brand and promote yourself as a blogging expert. A complete, well-planned, and linked profile is a powerful way to show off your professional achievements and expertise. Your LinkedIn profile sums up your professional experience, career history, education, skills and interests. It gives you an opportunity to demonstrate what you can do for others (your target audience). LinkedIn profile is an important part of your public image and credibility. Promote it on your blog and in your email signature by adding link to “View my profile on LinkedIn”.
2. Promote your blog
LinkedIn gives you an opportunity to add customized links to your blogs or websites. You can add up to three personal links in your profile. But, you can also use LinkedIn applications like WordPress and Blog Link to promote your blog feed on your LinkedIn profile. This is an awesome way to give you profile visitors the sneak preview of your blog content.
3. Increase blog Traffic
It is a well known fact that as bloggers we use social networks to promote our blog content and increase traffic to our blogs. When it comes to LinkedIn, you can share links with your connections only, groups you belong to, or publicly, with everyone who visits your profile. But, use this opportunity wisely and don’t bombard your connections and groups with links. That may have counter effect. You certainly don’t want to brand yourself as a spammer.
4. Build your network
LinkedIn enables you to quickly grow your network and connect with others. You can easily search through your email contacts and see who already has a LinkedIn profile, find your ex-coworkers, school and college friends. LinkedIn also uses the system of connections to recommend users whom you may already know. LinkedIn logic is simple: The more connections you have, the more your network will grow. By adding connections you are increasing findability of your LinkedIn profile.
5. Build reputation and authority
There are authorities and leading experts in every field. If you want to position yourself as a blogging expert or blogging consultant, then you have to build your reputation in that field. LinkedIn can help you in this pursuit a lot. You can build your reputation and authority on LinkedIn through LinkedIn Groups and Linkedin Answers. LinkedIn answers and LinkedIn groups enable you to easily demonstrate your expertise in your field. By answering other users’ questions, you demonstrate your knowledge and prove that you can help others. As an active and helpful member of the groups you joined, you can increase your visibility and recognizability. Another powerful way to position yourself as an expert is to get recommendations. Recommendations are personal endorsements and proofs that you deliver what you promise.
6) Find ideas for blog posts
LinkedIn questions and group discussions are absolutely amazing tools for generating blog post ideas. They provide an insight into what people want to know and need to learn. You may want to subscribe to new questions in your area of expertise. For example, if you are blogging about technology, it would be wise to subscribe to new questions in this category.
This is by no means a comprehensive list of LinkedIn benefits for bloggers. But these six are certainly good enough reasons to visit the site and click the button Join Now.
Goranka is a web marketing specialist. She loves all things Internet and tech. In her free time she writes an Internet marketing blog in Serbian language.Check out her website : Internet marketing blog in Serbian