Making the Most of Holiday Blogging

A guest article by Amber. You too can be part of this great knowledge sharing community. Take a look at our guest blogging guidelines.

When the holidays descend upon us in full force, as bloggers we’re faced with a constant demand to stay on our toes and give our readers the holiday information, spirit and content that they’re seeking.  However, for every way that holiday blogging can become more difficult than normal, it also offers the opportunity to improve and grow our blog.  Readers are now, more than ever, passionate about making the internet an integral part of their holidays in every way from planning and organizing to shopping and avoiding the crowds.  No matter what your blog topic is, the holidays provide you with the opportunity to stretch and grow your reader borders.

Be in the Holiday Spirit..

Reach out with Holiday Spirit

In order to really reach readers during the holiday season, you’re going to need to bring a little holiday into your blog.  For whatever reason, when December hits, we become a culture obsessed with everything gone holiday.  We expect everything we see and everything we read to have a little holiday sparkle, and if it doesn’t, then we generally don’t want much to do with it!  So whether you do a little site redesign, you include some holiday themed content or even just place a unique holiday countdown tool in the corner of your blog, you’d be amazed how many people will be drawn to your blog or stay with your blog to see how you incorporate the holiday theme.  If you can come up with something extra innovative, you’ll have an even bigger opportunity for your blog to garner new readers as the word spreads and you have an opportunity to see something go viral.

Take Advantage of Some Bragging Opportunity

Holidays allow for a personal touch in the blog world like almost nothing else.  We expect people to open up and become almost like family during this time of year and we appreciate it when they do. You can take advantage of this by doing a few personal pieces on what your blog/business has accomplished over the year.  This allows you to put the post out there as more of a personal reflection piece than a bragging piece that would have the potential to put people off.  Share your highs (and even your lows if you can show how you overcame them) as you conclude your year, encouraging your reader with how far you’ve come and how far you expect to go in the next year.

Lure Readers in With Holiday Specials

If at all possible, take advantage of the blogging gift phenomenon and offer your readers holiday specials.  Whether you can provide special discounts; buy one, get this; or even freebies, you’ll be amazed at the spike your readership will get.  And, remember, getting people to the site is more than half the battle.  Once there, then it’s just up to you to keep them there with stellar content!

Point the Way to Other Specials

Even if you yourself don’t have anything to “offer” per se, as in your blog is not a business with product or discounts to offer, you are by no means out of luck.  When this is the case, all you have to do is do some research.  Compile lists of where all the best deals are.  Find every site listing free shipping and put together a guide by category.  Find the gift guides that you think your readers would love most.  If they can come to you for a concise list that will show them all the best deals and freebies that will save them having to put in all that research time, you’ll gain very affectionate, thankful, loyal readers.

Festive & Helpful

In the end, it mainly comes down to these two aspects: being festive and helpful.  Decorate the blog; provide fun, festive holiday themed content (you can tailor any content to be at least a little holiday-like) and try to put something like a countdown or a “25 posts of ________,” etc. that will keep your readers coming back for more every day.  And finally, do your best to offer them something tangible or direct them to where they can get something tangible!

  • It means when people are in Holiday mood, bloggers like you are busy compiling and working out. Though you guys need to do such stuff as you need to stay ahead in the competition.

  • I love this post. Yes. I totally agree with Suraj. Bloggers should really put the holiday spirit to their blogs. It will surely reach a lot of readers and may also increase blog traffic.

  • blogging or work at home jobs dont sound much hectic even when you have holiday season going on as long as you can balance these two factors

  • Good tips. There are some good web hosting offers during this festive season too!

  • Having a Christmas topic on their blog uplifts the feelings of the readers. This is a great idea to make this Christmas.

  • I’ve been blogging for a couple of months now and it has a positive feedback on the crowd. Since the holiday season is fast approaching, might as well keep up some good information that most of our readers would want. We can provide them some ideas on how to have a nice but affordable gifts or places where the family can spend the Christmas together. Nice post here very informative!

  • In depth information about Making the Most of Holiday Blogging

  • it’s been some time i am blogging but many of my friends don’t know how to make the most of holiday blogging when a holiday comes there is nothing to do so you can give the full time to your blogging that time so you will have more ideas to your blogging and you can be sure your posts will be more good as you are giving it more time than normal….

  • Jaipur Hotel

     hey this blog is contains lots of information thanks for sharing with us and i also subscribe your rss feed.

  • rnd technologies

    Good blog.

  • I find the idea of doing promotions for Christmas and put an account Rabour is a very good idea. We have a travel blog for a hotel and I must admit that we they put him up advice. you have ideas for this type of industry?