Substance, Authorship and Social Media

A guest article jlundee. You too can be part of this great knowledge sharing community. Take a look at our guest blogging guidelines.

With all of the latest Google Webmaster Guideline Updates and Changes, it’s no wonder that the blogosphere is scattering to make improvements to their content and site structure. Of course, they own more than 65% of the search market, so abiding by what they say may be a good idea. Likewise, it’s been proven that search giants like Bing and Yahoo have mimicked the way Google has done things for years. Yet, their version of “best practice” blogging and content development is consistent of common sense, mostly.

When you’re trying to reach a specific crowd, I’ve learned that there are few really helpful techniques. First and foremost, you should always present some form of contact information, whether it be via twitter or a simple e-mail address. Users like to verify that what they’re reading is coming from an actual person. Similarly, they like to know that this person has a bit of an “expertise” in what they’re writing about. Bounce rates aren’t only the after effects of a poorly designed site; they’re certainly dependant on authorship. If you aren’t represented as an authority on anything, nor have you really made a name for yourself in that particular niche, you’re probably not on the right path to successful blogging.

Become Known as an Expert

And as I mentioned before, Twitter can be greatly useful to demonstrate authority and authorship. At the same time, it can be a great tool for spreading the word about your writings. The same can be applied for Facebook – I recommend updating statuses and sending out media regularly to your followers. Google + claims it has over 25 million users currently, which means it’s certainly worth exploring as well. Using http://www.clintonglobalinitiative.org (Clinton Global Initiative) as a great example, you can clearly see they’ve done some tremendous work garner visitors and asking for help via Facebook. Brainchild of President Clinton and Doug Band, the CGI continues to flourish and provide unique and relevant content to its audience – Those interested in providing foreign aid.

Last but not least, you want to not only reach the right crowd, but also deliver something of substance. Don’t tell your readers the same thing that everybody else is saying, and certainly don’t post the same thing twice. It’s important to avoid paraphrasing, repetition and keyword stuffing for the pure sake of increasing traffic. If you’re content is noteworthy, people will find it. Accompany it with images and videos to solidify return rates and represent your blog as a real authority on the matter.

So again, if you’re an authority on something, and are helping to spread the word about this important matter, you’re golden. But remember, people won’t always trust you and your information if you’re not making your contact details available to them.

  • Interesting article. Being known as an expert is absolutely an advantage. Besides twitter, blogging, Facebook and other social media, the good old forums are an excellent way of establishing yourself as an expert. Lately forums have been a bit forgotten but in my opionion they’re still very interesting.

  • Twitter is one of the great tool to spread out update information within the second.Thanks a lot for given up here 🙂

  • Being a “niche expertise” is something really rewarding as you will get gifted both by your readers and Google.
    Now, gaining authority is important more than ever

  • Facebook showed us the way.. hope others gets the success too

  • facebook can be very useful for promoting any information to the mass media . along with twitter and youtube , it works wonders

  • Hi,
    I think Google Plus1 is going to have much more importance in the coming months as Google tries to compete with Facebook and they are going to force users to Google Plus1 to maintain rankings or get rankings in the search engines. However, Facebook and Twitter will remain viable methods of social media.
    Thanks,
    Jim

  • Twitter is and will remain the most useful social network to spread information.
    This statement is true in the United States. In France,Twitter will have a success but not yet.

  • Branding yourself an expert in a particular niche can give you an advantage in getting the traffic you needed. Especially if you’re posting articles that solves a problem and offer benefits to your readers.

  • Expart

    Branding yourself an expert in a particular niche can give you an
    advantage in getting the traffic you needed. Especially if you’re
    posting articles that solves a problem and offer benefits to your
    readers.

  • Branding is really important for my business as people tend to search this out online more and more. Twitter is a huge tool for the distribution of information. Other social media is now coming along as well.

  • lovely

    At the same time, it can be a great tool for spreading the word about your writings. The same can be applied for Blog – I recommend updating statuses and sending out media regularly to your followers.

  • rnd technologies

    Nice think.