An interesting article that reflects on how Google + can change the rules of the game of SEO. There is no doubt that Google is the world’s most powerful machine in the field of business based on public relations.
In recent times, and after placing in brand new algorithm that seeks to banish the poor quality of the fabric, it has been much talked about Page Rank, a classification system of trademarks that saw the light back in 2001 and has caused many headaches who are focused on pursuing actions to increase it.
Closely linked with the PR we the paper representing the links … if we extrapolate that the strengths that underlie social interaction, it seems to have less and less weight … yes, the links like the Page Rank are are useful for any business if they are not supported under the fundamental premise of quality that is only possible with good social interaction. Likewise, the PR and ranking of brands, it makes no sense if it is obtained through the actions and the quality of those marks in the fabric … what else makes up the reputation?
Now Google is here to stay + the new commitment by the congregation’s social search engine, which sees the light surrounded the debate, a debate that lights the fuse on the quality and manages to go one step further in the exhibition, connectivity and interaction , as central to the growth in Internet.
What looks like a reality is that today is social interaction, the core of the growth … Google + comes to establish itself as a meeting point between the information and advertisers (brands) so … the exposure and the model of business , this is the SEO … could possibly experience changes from the staging of the more social side of the search engine robot ever more human ….
Some modifications carried out in the search engines, the tangible evidence of these changes … is a quality status updates will be used to measure the reputation of the brand, the editor, Web master … in short, Google could form very creative and innovative to establish a comprehensive SEO in which the algorithms applied to the interaction of Google + have a specific gravity of relevance in SEO
Google + Circles
While links are votes for corporate portals, Google + circles is consolidated as people vote, this is a measure of influence, reputation within the network.
+1 Google Button
+1 Button Google is a metrics-based functionality and is more than evident that statistics provides data of great importance, although it does not have an entirely clear penetration and must face a “readjustment” of the social routine to which users are accustomed.
Google + Sparks
We take a step further with this functionality in Google. Through it you can build a relationship – high efficiency, between a user’s vote and their preferences, tastes and interests, set in the profile. So we take a step in the comprehensive assessment of positioning, brand SEO and personal SEO merge resulting in a ENTAM in which only the permanent and the interaction and the quality, efficiency and gambling will enable us to achieve progress in our market.
Google + Profiles
Definitely, personal data are the basis for the location, the satisfaction of interests and staging of new goods and / or services that respond to needs.
Interpretation of these data, shown in the profile resulting actions designed to achieve a more integral position, a superb and efficient formula that allows us to advance our brand through quality and protection … all prosumers now, we should not forget.
Google + meetings
Chat with video and audio … it is possible that these talks will derive additional information that might eventually be analyzed and transformed into data to achieve a quality social SEO, which finally seems to be where we are headed.
Location … always there
The configuration of the GPS, which is a key element in Google +, allows brands to target their products using traditional and never well weighted, item location …
Another step towards hegemony or a step towards social integration and the staging of a proposal for efficient business and personal SEO, what seems certain is that Google does not want to stay away from social interaction and the mobile is an innovation, a way of life that is here to stay, gaining more followers.
Photos, exposure of who we are? What we do … the social augmented reality allows us to form links through the elements that allow our recognition. Google+ can track not only our data but also allows Google to understand who we are and what we do in the “real world” … and although it seems a definition of science fiction, should be analyzed from the weight that it, has in the geolocation business, and when dependent on brands and a good SEO.