Please laugh at my blog! Social media success and satire!
Humour or even humor, has always been popular in advertising and marketing because people like to laugh and nowadays they often need a good reason!
I started my ‘Social media satire’ editions during very difficult times back in March 2011, I’m now on edition 24 and the continued popularity is simply amazing! I’m even looking at publishing a book entitled ‘Social media satire’, all I need is a publisher and a deal! (I’m on Zite which is nice, but it doesn’t really earn me anything!)
From Social media satire edition 1
The original cartoons were not well sized and the fonts were often a little hard to read, but the incredible popularity encouraged me to improve my design and layout. I added too many cartoons on the 1st few editions, people don’t have that much time nowadays and I feel that 5 new cartoons every Monday is about the right amount.
The cartoon above had very small print on the initial publication, but this version is easier to read. I love this one and still can’t help chuckle to myself when I see it even now.
Teaching people how to use social media and what ‘permission marketing’ is all about can be quite a task, but I’ve found that if you add some humour the job is much easier and people enjoy it much more. It’s a simple equation but one that seems to work!
Grandma and her problems with technology are a recurring theme and grandma’s an endearing character, I think we all know someone a bit like grandma, whoever and wherever we are in the world. I am not trying to be cruel to grandma, she’s too sweet for that!
Social media satire is not all laughs. The cartoon above highlights my feelings after my recent discussions with the directors of a major UK supermarket chain.
Here’s the copy, “I sat for over an hour with the directors of one of the UK’s largest supermarket chains last week and discussed social media, how to address it and how to put a successful campaign together.”
“The directors were amazed at what full social media connectivity can actually do for a brand and I was amazed at how little they really knew about implementing social media. Sorry guys, but it’s not just a Facebook and Twitter account, updating LinkedIn and maybe, building a blog. Social media marketing is not some half -hearted, part time idea, or something one consultant can do on his own; not if you’re a huge corporation with lots of different divisions and millions of things happening.”
So, like I say, it’s not all fun and games!!
Here’s something else a little more serious. A satirical look at the recent riots across the UK and the fact that social media and Blackberry got the blame.
Is social media really to blame? Social media is a big subject and covers a lot of ground, should we also blame LinkedIn, Quora, Behance and Google+? They’re social media platforms; maybe we should be more specific or perhaps we should also include nujij, virb and xerpi? Social media is social media, right?
That’s enough about riots and who exactly is to blame, I’m sure enough time and money will be spent by experts looking into the cause and effect over the next decade or two.
There you are, a look at social media success and satire and how humour (however you spell it) works very well internationally! I’d be delighted to hear your comments and receive some feedback!
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