This is a guest article by Asher Ross. You too can be part of this great knowledge sharing community. Take a look at our guest blogging guidelines.
If we thought the blast of Facebook and Twitter had been so giddy … best not to analyze the profound changes that occur in regards to the space-time with the staging of Google + and network integration in a context 100% social.
Since blogs came to light, the interaction of users has been an inherent aspect of the use of Internet for all users, however, seems also a reality that we are at present several of those early steps.
The social interaction led to a new world of options, a range of business opportunities that were built around the new habits of consumption demanded by users, more educated and increasingly efficient, and always with the exaltation of the “well done” as a central axis on which to build the reputation, the basic premise of online presence.
Facebook, Twitter, Linkedin, YouTube and now … Google + channels are interacting in the universe today.
Understanding the Key Concepts of Social Media
Agencies, consultants and subject enthusiasts rack their brains trying to find the best marketing strategy, the most viral, the more emotional the better results and better ROI, but there are some variables, whose prior achievement – although difficult measuring the return-are consolidated as essential for success in social networking, the social fabric.
Not to mention that Google + takes us to a new level of exposure where the relevance of reputation is an integrated variable positioning.
The focus is the customer. It is essential to integrate channels , meet and merge them into networks on your criteria.
Consistency necessary to understand that the best we can do is expose, expose our quality and our added value, users, potential customers, who decide what to choose. The interaction is essential . It is central to the marketing and the best way to build network. The innovation should always be the pillar that supports the interaction in social networks, each entry must be unique.
Never, though part of any planning process, management and execution, we can forget that after each “like” each “tweet” each “+1” there are people who have found a way to bond with the brand, this allows us to get a clear idea of what to forget some of the metrics and statistics should acquire the commitment to people and this is a fundamental premise for success in a marketing campaign social media.
Rethinking concepts like “internal customer” and “external customers” can be helpful in the internalization of empathy, a commitment which should prevail in social relations.
Active listening is always present and always necessary, it is here telling us what they want, what they like and do change. And the metric , although we mentioned before that it was more advisable to focus on people, these metrics should be parameterized to give us concrete answers we need, the only way to be efficient and give us time to interact with our users.
Assimilate that today dominates a new concept of success, today the business aspects are very tightly linked to preservation of commitments, successful entrepreneurship today implies a way of life, productivity and variable measurement and a complete change in the definitions of common concepts. Success is now synonymous with consistency and ongoing work, commitment, connectivity, interaction and effort without limit.
Maintenance of horizontal relationships with the leaders and guides required to be implemented in a re-education companies, ensuring that all clients are linked with the brand is essential to consolidate this as the backbone of the business.
And finally, the quality … we are building the Internet, social exaltation occurs because it is efficient resource allocation is based on option generation and construction of networks, communities, circles … high efficiency, this is the biggest gamble the quality, adding value is essential to succeed in a marketing campaign on social networks and now also helps us build … +1, more relevant, more reputation.