This is a guest article by Daniel Cassady. You too can be part of this great knowledge sharing community. Take a look at our guest blogging guidelines.
While some may think otherwise, people start blogs for one reason: to be read by other people. So, one of the most important things to keep in mind when writing posts for your blog is to avoid alienating your potential readers. Here are a few things that will turn your readers against you in no time.
How to scare away your readers
Assume You Are Better Than They Are
There is a big difference between imparting knowledge and climbing on a soapbox. One of the easiest ways to lose an audience is to talk down to them. Of course, it’s always okay to let them know what your opinions are and you should never back down when you believe wholeheartedly in something, but holding fast to a belief and disrespecting others for their beliefs are completely different things. Make sure that you always respect your readers point of view and always give them a chance to respond.
Don’t Allow Comments
This point ties in nicely with the point I tried to make above. Half the reason people read blogs and visit web sites is so that they can throw in their two cents. Everyone wants to be heard, and more importantly, everyone has the right to put their opinion forward. Let your audience interact with you and with each other by maintaining and curating the comments sections for all of your posts. Now, that doesn’t mean that you should let your audience go crazy and post whatever they want in your comments section, but be sure not to discriminate and/or remove comments that may go against the opinions you stated in your post. Remember, a strong comments section is a sure sign of a popular blog.
Ignore Those Mistakes
I know what it’s like to churn out post after post. Sometimes it’s more important to publish for the sake of publishing, as opposed to something that you are truly interested in, just so your readers don’t lose interest. But that is no reason to let the quality of your content let it go by the wayside. If you start letting small grammatical errors and spelling mistakes slip by, you are headed down a road that is incredibly difficult to get back from. Take pride in the work you do, and only publish posts when you are sure that they are error free.
Get Off Subject
Most blogs have a focus. Sales, politics, reviews – there are any number of subjects out there that would provide perfect fodder for a blog. But if you go to a blog whose subject is supposed to be reviewing the latest movies at the cineplex and you start reading a post about the author’s sister’s wedding rehearsal dinner, then there is a problem. Promising your audience that you are going to cover a certain subject and then writing about something completely unrelated is a sure way to get your site knocked off their favorites list.
Break Your Promises
Breaking promises is an easy trap for a blogger to fall into. You get into the swing of things, start posting more and more often, start covering wider and more interesting topics, then you go for the big gun and tell your audience you are going to present them with a jaw dropping, unbelievable post next week – and you don’t. Not only that, you don’t deliver the next week either. It’s easy to promise your readers something, but as soon as you break that promise, as soon as you don’t come through, you start losing your audience.
This may go without saying, but there are quite a few blogs out there that forget one of the most important rules of blogging: stay relevant. If you write about the same old things, post after post, week after week, your readers will come to expect the same old thing and lose interest. Evolve with the time, keep your audience on their toes. The more interesting your content, the longer your audience will stay with you.