This is a guest article by Riley. You too can be part of this great knowledge sharing community. Take a look at our guest blogging guidelines
People all over the world have found the benefits of starting a blog too lucrative to pass up. You can make money through advertising and reviews, which can bring in a decent income for those looking to invest a little time. Even if you’re looking at a blog as more of a personal venture or labor of love you still have to apply the necessary planning strategy to ensure that your blog doesn’t fall by the wayside and result in failure. Creating a blog takes a lot of time and effort and not planning accordingly can result in a wasted time and money.
There are thousands of blogs that get started every day and not every one of them is successful and one of the most common reasons is due to unplanned launching and not asking yourself the right questions. First you need to know what you want to talk about. A blog’s future will often get derailed through too much variance in your approach. If you have an idea, you need to stick to your plan. Ideally you should be writing/blogging on something that you have a working knowledge about. Switching to unrelated topics can catch audiences off guard and turn people off. Stick with what you know and keep your audience in mind when blogging.
Using the Right Strategy
One of the biggest costs to blogging is getting started and if you need to get the cash go with what resources are available to you. There are many ancillary costs like hosting and SEO consulting. If you have some money set aside for your blog then you’re already ahead but if you don’t then you should first consider money-making opportunities. There are online options like freelance writing and online surveys with companies like Survey Head. You can also sell some of your stuff online or get a small business loan. There are many options to get start-up money so don’t feel that just because you don’t have the cash on hand it means that you can’t start a blog.
Once you get your site up and running it’s wise to invest in Search Engine Optimization. Many companies that work in SEO will help you devise a long-term strategy for your blog’s success. They’ll show you how to increase your online profile and get the kind of traffic on your site. If you’re just starting out then you probably haven’t gotten any negative feedback, but if you have they’ll also work to suppress negative attention and increase the positive feedback. SEO is more of a long-term approach but it is something you’ll need to think about down the line.
Last but not least, you need to be patient. Success isn’t gained overnight. Building a blog’s reputation takes time and effort. You should be constantly adding fresh and thoughtful material and being active in the blogging community. Consider guest blogging on other similar sites to attract other readers. If you’re putting the effort in and using the resources mentioned above, the sooner your blog will start working for you.