This is a guest article by Jason. You too can be part of this great knowledge sharing community. Take a look at our guest blogging guidelines
In today’s blogosphere, countless people pay a few bucks to get a basic wordpress site and are under the impression that, with minimal effort, they will be able to create a money-machine that will endlessly print dollar bills and deposit them into their click-bank account. The truth, however, is that the blogging is actually becoming quite a competitive field. With more and more people setting up shop, the competition is becoming fiercer and it is more important than ever to make sure that you have an edge over your competition. In this short article, we are going to discuss the essential elements for an investment blog.
This, of course, goes without saying. It is essential that your blog has a continual stream of original content for several reasons. First of all, it will boost your visibility in search engines, as they will identify your site as a source of consistently original material. Second of all, it will drive more traffic to your site and increase the likelihood of building a real community. If you are consistently releasing interesting and engaging pieces, people will be drawn to your site.
In the world of finance, this can be a huge edge against the competition. Finance is generally not seen as a very creative arena; therefore, many of the blogs and websites on the internet are quite bland and boring. If you can bring a unique voice to investment material, you can develop a serious edge against much of the competition. In writing, voice is like your identity. It is like your fingerprint as a writer. It is what separates you from everyone else. It includes elements like style, point of view, etc, but at the end of the day it basically amounts to the way in which you capture and engage your audience. If you do it in a unique way, you will greatly increase your chances of beating the competition.
The Right Niche
The investment world is gigantic. A general investment blog will most likely be too broad of an approach. What is the unique niche that you want to capture within the investment world? Perhaps it is online forex trading, or how to start saving for retirement during your late 20’s and 30’s. Or perhaps it is how to successfully transition from working full-time to retirement. There are countless different ways you can brand and build your blog to be unique. Make sure that you choose a niche where you have significant interest. This will not only help fuel your interest and passion during the ups and downs of business, but it will also lead to more content expertise, which will resonate with your audience.