Using Your Blog for SEO Purposes

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I am a huge fan of businesses using blogging for SEO purposes. Whether you maintain your own blog on your company or personal website, or post on others’ blogs, blogging can be a great tool for improving your search engine rank. Google likes to see new content being added to sites, and the more often you add new content, the more often Google will visit you. Simply throwing up useless blog posts, however, will not do you much good at all. Here are a few tips to help you use blogging to your SEO advantage:

Write Relevant Blog Posts

If you are going to be using a blog post to link to one of your website pages, whether internally or externally, you need to try and write relevant content. If you have a website offering Utah SEO services, blogging about your neighbors new cute baby won’t do you much good at all. Although there are many benefits that come from Blogging, blogs are for people to actually read. Users don’t want to visit your blog post expecting one thing, and end up with your life story. Keep your blog post within the framework of your industry. Save your musings on other subjects for your journal or personal blog.

Write Targeted Blog Posts

Following the previous point, try to not make your blog posts a wild fantasy journey that takes you from one magical world to the next. Try to have a central theme or idea to your blog post. Some blogs may take on a kind of free-for-all style, where anything goes and one blog post may just be someone recalling how their day went. This is not the best way to use a blog to increase your SEO rankings. Keep your blog, and blog posts targeted to your industry.

Post Only Unique Content

For heaven’s sake, this should not need to be said. Google clearly does not like duplicate content. Do not copy from Wikipedia, or any other site! Write your own stuff, or you will be penalized. Enough said.

Use the Opportunity for Links in Each Post

Obviously, adding new content to your site is great and Google loves it, but each blog post can be a great opportunity to link to some of your pages internally, or to get a link to your site if you are blogging on someone else’s blog. Do not mistake me, I am not suggesting blogging solely for the purpose of a link. But if you are going to blog, don’t waste a good opportunity to get a good link. This will boost your search engine rankings better than anything.

Clearly, the art of blogging is something that can be abused. But if these few steps are followed, I believe many useless and irrelevant blog posts will be prevented from being written.

  • I definitely think a blog can be used for SEO purposes, especially if u’re launching a business. Just start a blog and target keywords and funnel those visitors to your business. Rinse and repeat! (and profit =)

  • Hi, Chris. I have been using my business blog for SEO purposes for a while now and I have definitely reaped the benefits from it. It has helped me gain increased rankings in the SERPs. Kudos for an informative post. šŸ˜‰

  • Hi, Chris. It is really a informative pos. I have definitely reaped the benefits from it. Looking forward to your next post.
    Jordan’s last blog air jordan

  • I agree. Blogs are definitely better for SEO purposes than static websites. Obviously there is still the matter of authority inbound links, that cunt heavily, but all in all, it s fresh, unique, good quality and optimized content that matters.

  • Good seo tips isn’t that why all blog to get visitors so we can make money? I use all of your tips, and I can say from experience they all work wonders. Unique content on a blog is now even more important than ever because of the newest algorithm change Google farmer. Great post!

  • Hello Cris, you did a fantastic job on here šŸ™‚ Initially, you have to write new information about that particular topic and it could be increase increase page ranking at the end šŸ™‚

  • Stay focused google does not like it when your topics are all over the place If you doing a business or make money online line stick to those topics and only link to sites with the same content My site has moved up just by linking to sites in my niche

  • Hi Cris,

    This is a nice and informative post. I agree that Google clearly does not like duplicate content, so I try my best to post unique contents on my blog. Thank you and great post.

  • Hi, Cris. Plagiarism isn’t acceptable at all. When your writing for a targeted blog, you should have your own unique content.

    It is a must to differentiate your relevant blog post with the industry that you are trying to rank from your personal blog. Great post. Thanks.

  • Informative, I have 13 bloggs, let me tell you that the linking from these blogs has brought my SERP results to number 1 on google yahoo and bing!

  • SEO Training

    Suggestions given by you for SEO’s Ā forĀ writingĀ blogs by usingĀ relevantĀ and good content are useful.

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  • rnd technologies

    Nice thought.