This is a guest article by Chris. You too can be part of this great knowledge sharing community. Take a look at our guest blogging guidelines.
I am a huge fan of businesses using blogging for SEO purposes. Whether you maintain your own blog on your company or personal website, or post on others’ blogs, blogging can be a great tool for improving your search engine rank. Google likes to see new content being added to sites, and the more often you add new content, the more often Google will visit you. Simply throwing up useless blog posts, however, will not do you much good at all. Here are a few tips to help you use blogging to your SEO advantage:
Write Relevant Blog Posts
If you are going to be using a blog post to link to one of your website pages, whether internally or externally, you need to try and write relevant content. If you have a website offering Utah SEO services, blogging about your neighbors new cute baby won’t do you much good at all. Although there are many benefits that come from Blogging, blogs are for people to actually read. Users don’t want to visit your blog post expecting one thing, and end up with your life story. Keep your blog post within the framework of your industry. Save your musings on other subjects for your journal or personal blog.
Write Targeted Blog Posts
Following the previous point, try to not make your blog posts a wild fantasy journey that takes you from one magical world to the next. Try to have a central theme or idea to your blog post. Some blogs may take on a kind of free-for-all style, where anything goes and one blog post may just be someone recalling how their day went. This is not the best way to use a blog to increase your SEO rankings. Keep your blog, and blog posts targeted to your industry.
Post Only Unique Content
For heaven’s sake, this should not need to be said. Google clearly does not like duplicate content. Do not copy from Wikipedia, or any other site! Write your own stuff, or you will be penalized. Enough said.
Use the Opportunity for Links in Each Post
Obviously, adding new content to your site is great and Google loves it, but each blog post can be a great opportunity to link to some of your pages internally, or to get a link to your site if you are blogging on someone else’s blog. Do not mistake me, I am not suggesting blogging solely for the purpose of a link. But if you are going to blog, don’t waste a good opportunity to get a good link. This will boost your search engine rankings better than anything.
Clearly, the art of blogging is something that can be abused. But if these few steps are followed, I believe many useless and irrelevant blog posts will be prevented from being written.