How To: Create great content on Twitter without spamming

This is a guest article by Leo Widrich. Join the discussion and voice your opinion by following our guest blogging guidelines.

Early on as a blogger I learnt that it is key to create amazing headlines and compelling copy in combination with high quality content. As Twitter continues to add a staggering amount of 560,000 users each day this is more true than ever for Twitter too.

Creating great content on Twitter in a consistent manner is something I have always struggled with. To partly solve this I have started using a new Twitter Tool very heavily in recent times. It is called Buffer and it allows me to easily write lots of great tweets at one point without overwhelming my followers with these updates at once.

How does Buffer work?

With Buffer you simply put tweets into your Buffer and the App in return schedules these tweets for you throughout the day. That’s it.

The best part

What I like best about Buffer is that you can add tweets into your Buffer from any page you are on. Via one of the browser extensions you simply give it one click on the Buffer icon, edit the tweet if you wish and then add it to your Buffer. Here is how I did this with one of Gautam’s posts:

Get shortened link and title by default

How does this help me?

With Buffer you are able to add many tweets at once without having them sent out back to back flooding your followers with all these updates. So whenever I browse the news I can add all these great articles with one click on the icon and they will be tweeted well spread out over the day.

This helps me to tweet consistently and also create better quality of my tweets. I can do this when I am in “content-production” mode and don’t have to worry about it for the rest of the day. I can then jump in and focus on the interaction and engagement on Twitter. My content is already there.

When will your tweets be sent?

By default Buffer has set times of Twitter Peak times during the day at which your tweets will be sent out. Of course you can always go to your home account and change these times very easily. You can add more daily times or delete some. At each of these times one tweet will be sent. Here are mine:


Choose your daily tweeting times

Make your tweets better
Buffer also gives you detailed analytics for all your tweets sent via Buffer. For every tweet you can see a table of Clicks, Retweets, Avatars of who retweeted you and Reach of your tweets. Here is how this looks like for some of my recent tweets:

What is not so great about Buffer?

One of the things Buffer doesn’t have is a mobile version of the App. Would this be available it would be even simpler to add tweets to your Buffer whilst you are on the commute or waiting in a queue somewhere.


If you think you could step up your Twitter game to match the awesomeness of your blog a little better, give Buffer a go. With Buffer you can easily create a consistency of updates even when you are too busy to be around.

The App currently comes with a decent free version and can be upgraded to a pro plan (5$/mo) at any time.

What do you think about Buffer? Would love to hear your views below.

  • Why, Leo, you’re just every where these days. 🙂

    Are you or will you guys be working on a mobile app?

    • Hi Amy,

      Really good to see you here, yes indeed we had some great opportunities recently.

      Yep, we are working on it and I will definitely keep you posted on when we have it ready! 🙂

      Thanks for stopping by, hope to speak some more soon 🙂

  • With Twitter, I still not got any good traffic from there. Just julk traffic with useless.

  • Pingback:

  • I have heard about buffer around blogsphere recently. And I like how you present it — the features is clear and sound very beneficial to us as bloggers.

    • Hi Dana,

      Thanks for your comment, really glad you are finding the feature interesting. Yep Buffer has been featured quite widely in recent weeks.

      Hope you will give it a go, would love to hear what you think about it 🙂

  • Pingback: Small Business News: Small Biz Social Media Tips()

  • Never heard of buffer before. I might actually give it a try since I would like to know how my tweets are fairing among followers.

    • Hi there,

      Thanks for your comment.

      Yep, definitely give it a go and you will see the results of your tweet immediately! 🙂

  • Leo Strauss

    I have heard about it recently. And I like the way you represent — Everything is clear and straight forward and will be effective for bloggers.

    • Hi Leo,

      Thanks for your comment, wow glad to hear you have heard about Buffer already.

      Yep totally agree, I think bloggers can make good use of it.

  • Phil@yacht charter croatia

    Though I’ve been trying my best, Twitter still has evaded my full comprehension and I must confess that I don’t use its full potential. That’s why it’s useful reading posts like this.

    • Phil, thanks for stopping by.

      Yep, I can totally relate to what you are describing here. It takes a bit of time to get into a full Twitter flow, doesn’t it?

      Glad the post could help you out! 🙂

  • Never heard of buffer before. I might actually give it a try since I would like to know how my tweets are fairing among followers.

    • Shak, thanks for your comment.

      That’s so great to hear you will give it a go. Exactly you will know stats about how well your tweets are doing immediately. Would love to hear how it worked out for you eventually! 🙂

  • Getting traffic from Twitter is very hard, but if you do exciting headlines and post interesting news – it is possible!

    • Serhio, I think you are absolutely right, if you can find a way to create great copy Traffic from Twitter will come naturally. Hope the post helped with that! 🙂

  • great thanks for this is wonderful tips..yes I agree.

  • Neat post Leo, I actually struggle to develop my Twitter following and sometimes it is hard when you are not a established resource or good brand. So nice tips to help me on my way!

    • Hi Pauline,

      Thanks, really glad you found it useful.

      Yep, you are absolutely right, I am in the same struggle. In order to still create content that is interesting even if you are not established Buffer really is a big help.

      Thanks for your comment! 🙂

  • Buffer made my life with the scheduled tweets and I am more efficient, because I write all my tweets in the morning and then the Buffer schedules them for me. So I am tweeting all day round 🙂

    • Johannis, that is such amazing news. Really glad to hear that Buffer made your life more efficient.

      Exactly, now you are tweeting genuinely all day round, with little effort! 🙂

  • Thanks for this Twitter tips.

    • Hi Gadel, glad Buffer is useful for you! Hope you will give it a go 🙂

  • Hearing lots of good things about buffer these days, I don’t tweet that often but I tend to tweet many links when I do tweet. Maybe I should give buffer a try

    • Hi Nishadha,

      Yes, I see, in case you are not tweeting that often I think you are absolutely right that at those occasions you would, Buffer might be handy for you.

      Also Buffer might help you to tweet more and more consistently, since you can add tweets whenever you are on a site.

      Thanks for your comment, hope that helps! 🙂

  • In fact, it’s very difficult to increase traffic from the twitter-it’s my suggestion 🙂

  • Hi Leo,

    Never heard it before, but I’ll try Buffer for my tweets. When I’m busy I’m sure this app will help a lot. Thank you for sharing 🙂

    • Hi Rabihat,

      Definitely give it a go and try Buffering your tweets for a while.

      Yep, it is just like you say, it will save you a ton of time since you don’t have to schedule tweets individually! 🙂

      No worries, glad you found the post useful! 🙂

  • Ya it is obviously true for the twitter. It is very difficult to increase traffic in twitter. It’s just wasting of time.

  • Leo Strauss

    I have never heard this before, but I’ll try Buffer for my tweets. If this really works It will be very helpful for e when I will be busy. Thank you for sharing the post.

  • rnd technologies

    Nice blog.