This is a guest article by Ryan Biddulph . Join the discussion and voice your opinion by following our guest blogging guidelines.
Comments are content. Each comment carries your signature, whether you pen one or not. This is because readers will decide to click or not to click on your link based on the value of your comment.
Leave a positive impression and you might get a few clicks, or maybe even a new reader. Leave a negative impression and you will get no clicks, or much worse, somebody might write a post about your dingbat commenting style. Not good.
Write content rich comments. By crafting your comments in this manner your comments stick out like a sore thumb in a world of comment drive-by’s. One line commentary makes no impression. You’re wasting your time. A well thought out comment leaves a strong impression. The goal is to position yourself as an authority. An authority always brings value to the table with everything they do.
Here’s how you can treat blog comments like content.
“Hi (Insert blogger’s name), I enjoyed the insight you shared with us today.”
Don’t have enough time to write a proper header? Fine. Just don’t expect your comments to draw much attention.
I love hearing the sound of my name. So do most of us. Address your fellow blogger by their first name. Guaranteed they appreciate it. Don’t honey coat the compliments but if you liked the post, let ’em know. We appreciate props and you might just make yourself a buddy.
Even if you disagree with the post be sure to thank the blogger for taking their time to write the post. Gratitude is a conduit to good.
The body should be 2-3 paragraphs long. Note one point the author made; show them you actually read the post. Expound on this point.
Share your insight on the topic. You can disagree but be respectful. Share your experiences. Readers can connect with you when you are open and transparent.
Don’t write for the sake of writing. Write with a purpose. After reading the post sit for a few moments to collect your thoughts and proceed to comment away.
Sum it up. You can add another thank you here, wish your fellow blogger the best and sign your name. When readers see your name twice – once in the Name field and once in the comment box – they tend to remember you.
Wrapping up your comments in this fashion adds a nice touch. Most are in a hurry = Zero Impression. Be mindful. Be present. Make an impression.
Be pleasant. You can be passionate without being rude. You can disagree in a respectful manner. The goal is to build positive relationships, not make life-long enemies.
You can take a strong stance with your comment that’s completely opposite to the reader’s opinion but you must do so in a civil manner. Boorishness isn’t tolerated in the blogosphere. Stay away from making controversial comments. You’re a guest. You are in the blogger’s home so be on your best behavior.
Do you treat comments like content? Why? Why not?