This is a guest article by Mariana Ashley. Join the discussion and voice your opinion by following our guest blogging guidelines.
Blogging is a learning process. Even the best bloggers had to start somewhere, and many of them learned what works best for their blogs through the classical method of trial and error. Of course, many of us don’t want to have to make big mistakes when we blog, as the risk is far too great now. A drastic mistake could ruin our blog forever in the eyes of many internet readers. So, I encourage the new bloggers out there to check this list of five common errors and make sure they haven’t committed one. If you have more errors to avoid, then please add them in the comments section.
Don’t just use Ctrl C and Ctrl V
Post Plagiarized Content
This is perhaps the biggest error that many new bloggers make, though most of the time they don’t mean to cause trouble or steal another person’s content. Usually, new bloggers repost content because they found the content interesting and want to share it with their readers, but they didn’t understand that they must attribute their source with a link back to the original. This is common courtesy in the blogging world. New bloggers, just think of what you would hope someone would do if they reposted your content, and do the same on your own blog.
Implement Poor Layout/Formatting
Another mistake new bloggers make is they clutter their blog and force it into a poor layout. They often ignore basic formatting guidelines, and have too much animation on the website. New bloggers should focus on making the reading experience as clean and easy for their readers as possible. Sans serif fonts, a standardized image layout, and a clean and simple design can do wonders in keeping your audience around.
Ignore SEO Strategies
Often new bloggers don’t have a good grasp of what exactly search engine optimization can do for their blog. You can see this in the kinds of titles they write for posts: the titles often lack keywords and phrases. New bloggers should take a day or two to research good SEO tactics and apply them to all aspects of their blog as quickly as possible.
Have Unfocused Goals
New bloggers also have a the tendency to have unfocused blogging goals when they start their blogs. You can often see evidence of this in the kinds of posts they publish, which often include what I call ‘Diary Posts’ that basically tell readers about their day. These posts don’t necessarily belong on a public blog, unless they are specifically relevant to the blog’s overall goals and niche community. In other words, new bloggers should focus on a subject, such as technology and gadgets or educational news in their state, and only post about that subject. This will help their audiences know what to expect when they visit the blog.
Finally, new bloggers often lose the motivation to blog after a month or two, especially if they don’t see the good traffic numbers they had hoped for, and because of this, their blogging habits become inconsistent. New bloggers should have patience and understand that blogging is a long-term activity. They must be as consistent as possible in their blogging in order to build up a strong base of traffic.