This is a guest article by Tim Arends. Join the discussion and voice your opinion by following our guest blogging guidelines.
Having an e-mail opt-in list is essential. Such a list provides a legitimate way to keep in contact with your customers or potential customers and reduce your chances of losing them to the competition.
Some of the top marketers, when looking into the reasons why some of their students are not making money, will, above all else, check to see whether that person has an e-mail list. It’s that important! There are, however, a few things to keep in mind when creating your opt-in list.
Choose the best service for your purposes in automating your registration process for would-be subscribers. Once you have such a service up and running, visitors to your blog can automatically opt-in to your list without your supervision or intervention. You can even choose whether the approval of the subscriptions is automated or manual (but manual intervention will be needed only in rare circumstances). Three of the top mailing list companies are AWeber, VerticalResponse and Constant Contact.
The browser you use to access whatever service you choose does matter; for example, Safari for the Mac and AWeber’s site do not get along well with each other. Mac users of AWeber will need to use a browser like Firefox instead.
Make Them An Offer
Offer something of value, such as a free e-book or autoresponder course, to encourage people to join your e-mail list. Be sure to place your offer in a prominent area of your homepage and, for best results, on every page of your website.
As with all aspects of your website, you should make regular checks to ensure that everything is always in good working order.
Call to Action
Make your offer enticing. You should offer strong encouragement to join your list. Create an effective call to action using short but powerful sentences and action-packed words to create a sense of urgency.
Special incentives can also include membership privileges or special discounts. For certain offers, you can get better results by placing a deadline on your promotion. A “ticking clock” will encourage more blog readers to avail themselves of your offer.
Do not downplay the value of your newsletter just because you’re offering a free bonus. It will do no good to get subscribers if they immediately unsubscribe after getting your gift. Frame your newsletter as an important benefit of your offer. Then do your best to make sure that your newsletter lives up to its billing.
For example, your e-mail list may give subscribers regular updates on the latest additions to your blog as well as members-only discounts. Newsletter content can easily be created with a voice dictation program like Dragon Dictate for Mac or Dragon NaturallySpeaking for PC.
Safety and Confidentiality
Another way to encourage people to sign up to your list is by assuring them that their safety and confidentiality will be guaranteed. You should always give your solemn word that their address will not be traded, sold or given away to other parties. A good mailing list service will also have safeguards in place to assure a secure platform that keeps customer data safe from being hacked.
The Bottom Line
Of course, the best clincher in gaining subscribers is your blog itself. If you consistently provide the best possible content on your blog, you will show visitors that you have something to offer and give them the best reason to sign up to your list. If they don’t see anything of value on your blog, they will have no incentive or encouragement to subscribe to your newsletter.