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Making a link chain
Linkbait has been found to be highly successful in promoting links to websites through the use of relevant, significant and gripping content. Eventually content then holds the key to website success, which will not only improve the sites rating in search engines but also enhance business. Successful websites have online visitors who keep returning and many of them become regular visitors. Such sites are called “sticky”, and can sustain their stickiness only if they have all the ingredients needed. Some of these include the following:
Features of a Sticky Website
Once the ultimate goal is to have a sticky website, the next step is to find the essential features of such a site and how to go about creating one that proves to be a perfect fit. Each of the features signify superior quality, so that it stands out amongst the thousands of mediocre sites, with nothing to differentiate them. Therefore, if quality means more expenditure to get the best in terms of layout, design and content, it will be worthwhile in the long run.
Outstanding content- Content found on websites comes from various sources. It has to be original, and can either be written by owners themselves, have it outsourced from a freelancer or have a member of the team write it. Whatever the source, it must be unique, consistently good in quality, and constantly updated so that viewers keep returning to the site for more.
Adhering to timelines- Projects undertaken must be completed on time to build trust and credibility. If design and content are outsourced, then keeping suitable margins become important so that there is no embarrassment due to delays.
Delivering flawless products- This becomes important, since no one has patience with grammatical or spelling mistakes, shoddy pictures and unimpressive art work. Delivering less than the best would impact the success of the linkbait, and it would lose its credibility.
Website brand- The linkbait has to promote your website as a brand through character, quality and cohesiveness. It must appear genuine and sincere and above all authentic. Any trace of duplicity will compromise on the reputation of the brand and it would lose credibility in the eyes of the discerning but serious customer.
Once the linkbait meets all the criteria of stickiness, the next step is to have it reach the viewer and creating an impact to such an extent that he instantly shares it with others. This would offset a chain reaction and lead to multiple viewership. This could be facilitated by:
Proper placement of content- Linkbait content must ideally be placed away from the main site on a blog or even a static page. It would be suicidal to place it in the commercial section, especially if pertains to commercial web property. A non-sales pitch appeals far more and a blog proves effective in this respect. Moreover blogs offer the simplest tools for sharing the linkbait with others.
Ideal promotion sites- Some well known sites like Digg.com, Reddit.com and other bookmarking sites are the best first bet for promotion that offer higher success probabilities with accounts revealing good participation levels.
Incorporate features to ease sharing- The web offers simple and easy to use tools that make sharing interesting information and articles with a network of friends and colleagues. All that is required is using social news voting buttons, Facebook and Twitter integration and see the linkbait reach hundreds of readers across the globe. The linkbait content can be added to other blogs if you have added codes that can be easily copied, especially in the case of infographics.
Reaching out to other bloggers becomes easy since there are thousands of blogs in the same niche as your linkbait. If the linkbait content is of the kind that appeals to the blogging audience, it is not difficult to post it on these blogs as a regularly and encourage people to share it with their readers.
Once the linkbait is on track and moving along predicted paths, there is lots left to do. The idea is to maximize the benefits to ensure that the linkbait brings maximum returns. The following steps can prove to be helpful:
Use existing traffic for the next launch- A successful linkbait will rope in substantial traffic which can then be channelized to launch the next set, which must be kept ready, and released at the right time. The new piece can ride to success by simply piggybacking on the previous linkbait.
Get as many links as possible- While creating infographics, many readers use the content but do not provide the links back to the creator. It is possible to trace users of the linkbait content who have not sent the links with the aid of sites like Tineye.com and then get the links needed for long term use.
Quantifying the Outcome
With all the steps in place, the linkbait creator now can see the outcome and measure the results of his labor. This can be assessed by tracking the following:
The number of Facebook shares, tweets, digs, reddit votes received by the linkbait
Links can be tracked with the aid of Webmaster tools, Yahoo Site Explorer and so on.
The links and the referral logs will reveal if any of celebrities shared the linkbait. If yes, this can be used to influence others.
The end result will doubtlessly be a successful website and the one that holds promise for enhanced profits in business.
Neil is a web marketer and head of marketing for eMobileScan, who are one of the leading handheld computers specialists offering units like the Symbol MC70 He has been involved in the industry for the past 4 years, always learning and always trying to improve his tactics and rankings