Domain is the name of the website, which is entered in the address bar by the user who wants to view it. Right domain for the website is of paramount importance and it should be able to fulfill the following two requirements
- Easy to remember – A domain should be easy for the reader to remember. Usually, a short domain name abc.com is easier to remember than a long domain name like thisisaverybigwebsiteforyourbusiness.com.
- Keyword Optimized – The domain name should contain the keywords you are targeting. 60% of SEO experts believe that keyword usage in domain name is important for ranking in a search engine. e.g. if i am targeting “toilet paper”, then the website should contain toilet paper in its name like toiletpaperproducts.com or thetoiletpaper.com. Thus, if I use a domain like this, then the chances of getting my blog to the first page of google (for the keyword “toilet paper”) can become easier.
Target high traffic keywords
If you want a domain which is keyword optimized, you have to choose a suitable keyword beforehand. It is advisable to target a keywords which get lots of traffic
but have little competition, because it will be easier for you to reach higher in the search engine rankings for a keyword which has lesser competition.
Steps for searching the best keyword:
2. Search for your niche keyword ( a generic keyword such as java programming for java programming niche
You will see a list of keywords with the list of global and local monthly searches and also the competition level for the keyword.
I searched for “java programming” and i got the following results
As, you can see java programming tutorial has got 9,900 monthly searches and has a very low competition, so i will choose this keyword. If you find a keyword which has more traffic and less competition, go for it!
If you are targeting local traffic, then you should focus on the local monthly searches.
Buying the most suitable domain
After choosing the keywords, you have to buy a domain name from a site like godaddy
. There you can search for the domain and check their availability.
I searched from javaprogramming.com and it was already taken!.
If the best domain is taken, you will have to use the next best option. You can try the recommendations given by the godaddy
website but, you have to make sure that the website domain name is small.
Usually, you can use mydomainhq.com or mydomainsite.com (which are usually available) if mydomain.com is not available. Or if they are not available, then you can add a word to the ideal domain and search for it. I prefer .com because it is considered more professional. Although, you can use domains like .biz .info.
Now, after you have got the right domain, you just have to checkout and pay!