An increasing number of people are using social media in their daily lives. As always, business must follow the trends of the consumer in order to stay relevant. It’s a simple fact that business goes where the money goes. Many businesses and bloggers have now spearheaded campaigns to improve their social media presence to capitalize off the online communities.
Companies and bloggers have found a safe and inexpensive marketing haven through social media outlets, such as Facebook and Twitter. This is a growing trend that has helped some companies stay visible, and free social outlets like these have only made it easier for businesses to stay relevant and competitive. It’s also a way for businesses, who had relied on phone books and newspapers for advertising, to reach a younger audience of potential consumers. For example, Storage Mart, who usually market their self-storage to older adults, created a Facebook page describing their business and linked to tweets of upcoming deals and events that are slated to occur.
Interact with the Community
Forums, both locally and globally based, have done a lot to improve relations with a broader consumer base. Through this media, a company or blogger would be able to field questions and provide tips and advice on a wide rage of topics relevant to the specific needs of the consumer. In turn, this service increases the visibility of the host and allows businesses the platform to advertise their products and services.
Use Video Platforms
Many businesses have started using video platforms as a marketing tools, which until recently was an untapped resource. Through video sharing platforms, such as YouTube, companies have been able to underscore the creative and entertainment aspect of their business. For example, Old Spice commissioned several highly popular commercial ads that went viral producing millions of hits and a huge bump in popularity. What’s so interesting about this approach is that the ad isn’t really about the product at all. Yet consumers have responded to this approach.
This is just the new way of doing business in today’s social media driven market. Eventually there will something else that comes along to, yet again, change the way we do business, until that point, bloggers and businesses need to realize the power of social media and the importance of its use to keep a viable company.