Susan Smith writes frequently for Distributors. You too can get in front of our readers by taking a look at our guest blogging guidelines.
In the era of technology and Google, grabbing the attention span of the audience remains one of the major issues. The net is bombarded with a lot of information on all the topics, a plethora of choices and options are available on the internet and a user switches from one page to another within seconds. Hence, while creating content for a website or a blog spot there are certain factors that should be kept in mind to make sure that the audience is kept connected with the content.
A major issue that most of the content writers ignore is the fact that the information that is displayed on the web page deviates from the initial topic. For example a website that gives technology and gadget reviews starts reviewing web development as well. This lessens the interest of a regular reader and eventually he would stop visiting. While creating the content for a website one should make sure that certain things are kept in mind.
First and foremost the content should be in accordance to the standards of the audience; this includes the comprehension level and the topics of their interests and the likes of the targeted audience. For example if the targeted audience is the young generation, the tone should be more casual and friendly and less business like. If however you approach the audience in manner that is different from what is expected, the audience will lose interest. Therefore it is important to see who your audience is.
The content that you write should complement and should be relevant to the topics that you are covering in your website. A website can be termed as an introduction to a whole book which gives the reader a general idea of what to expect from the content inside. In the fast pace of life, nobody has the time to read the whole content. Most of the users including you would skim through the content and note the important and highlighted points. Your website and content will be more users friendly if your content is skimmable and the important words or ideas are highlighted. While writing the content you should make personal connection with the user so that the user thinks that you are addressing him directly.
While making an argument you should back it up with facts and figures that are authentic so that the user develops a trust in you. Also while switching from one page to another and from one article to another the audience should experience a consistent tone, the content should not be contradictory and the references should be authentic. If you manage to win the trust and loyalty of your audience then your website, blog or business will surely achieve success.
Keeping these tips in mind one may be able to create and write content that keeps the audience connected and attentive to what you have to say. Content is a power and to keep the audience connected one needs to utilize this power correctly. So, if you are blogger or you own a website for doing business, then start writing excellent content now.