Create an Army of Loyal Readers using Offline Marketing
A good technique for blog marketing is offline marketing which is a good alternative to online marketing. Compared to online marketing, offline marketing can prove to be more fruitful. Offline Marketing has been proven to be beneficial for bloggers who want to promote their blogs locally or who want to expand their reader base using offline activities.
There are many ways and means to perform offline marketing. The effectiveness of each technique depends on the type of blog and the target audience.
Let’s take an example of a sports blog where the target audience is youngsters. They can market their blog by targeting sport tv channels as well newspapers or at bars where people watch sports(and most of them belong to the younger generation). The Idea is pretty simple, the technique used should be relevant and engaging, so that they go and visit your website after your marketing work is done.
I would like to share some of the methods which you can employ to create a successful offline marketing campaign:
Create well designed brochures or any other form of printed material and then distribute it. The material should include the important details pertaining to your blog i.e the link of your blog, link to your social media profiles, your email address and your phone no. Giving vital information helps in building credibility. Also, to increase your conversion rate, include a promotion on that printed material.
A good example of this promotion: A shopping blog can offer to give a set of coupons to the fans of their fan pages and their twitter followers. By including a promotion, you can increase engagement which will thereby increase the conversion rate.
Give your audience a free gift. It can be a CD, pen, folder, laptops, USBs etc. The options are endless, but the gifts should not exceed your budget. You have to ensure that the free material you are offering should contain your blog’s promotion. The way you embed your promotion in the freebies is totally up to you. The more creative you can get with it, the better the outcome will be.
Business cards are a prerequisite to offline marketing. You have to create your business cards with all the necessary details and you should always carry it with you. Because, you might accidentally meet people whose interests might match with your blog’s niche. If you are ready, you can give your business card and you can expect at least one visit from that person.
Instead of offering only printed material or just freebies, you can bundle these two together and offer it as kits. The more, the merrier 🙂
Sponsor an Event
You can sponsor an event which is related to your niche.
For example, an online training website can sponsor a college event which is based on academics and offer them prizes as well as free subscriptions to their online training portal. This will be a really good publicity stunt for their website.
This event will be able to attract the target audience and hence, it will be able to deliver a really high conversion rates.
Organize/ Participate in Blogger Meets
Blogger Meets can be ideal places to build awareness about your brand and also network with your fellow bloggers. Creating a network of bloggers helps in saving you a lot of time which you might have spent on marketing your blog.
Start giving free courses
Give some free courses or organize a knowledge sharing event on a topic which is relevant to what you blog about. As you are an expert in that field, you can gain reputation and trust of others which will help in building your subscriber base.
For eg. A health blog can organize a talk on healthy living and its benefits.
Small business owners who want to grow their business at a rapid rate should use offline advertising. They can promote their blogs on the print as well as visual media. This technique might be expensive, but it is able to deliver in a very short period of time.
I might have missed on some points which might be equally effective. The best thing about offline marketing is, that there are no fixed ways of doing things. You can devise a technique based on your own idea. It would be good to share your ideas of offline marketing which you have used in the past.