This is a guest article by Nitin of Offshore Ally in which, he has shown the importance of creating a blog in order to build a brand .You too can be part of this great knowledge sharing community. Take a look at our guest blogging guidelines.
According to research firm eMarketing, 71% of bloggers have seen higher visibility for their corporate and personal brand. Unlike static websites that do serve to build business identity through pages like “About Us,” “Our Products,” and other similar corporate communications, blogs take a more regular albeit more casual approach to creating a relationship with customers. However, you need to make your blog stand out in order to experience any kind of brand success.
By making your blog’s own identity one-of-a-kind and the content interesting or even vital, can you attract loyal readers who are key to potential millions of visitors.
First, think about your blog’s main selling product. These are your posts or content. Therefore, you need to invest in high-quality, readable posts either by investing the time to research and write them or outsourcing for help. Quality articles have headlines that make readers want to click in the first place and content that makes them want to share with those in their network of like-minded readers.
Next, you need to commit to updating your blog with fresh content. This is a MUST. Readers will come back to your blog after first getting acquainted with it. They will be seeking new content. In addition, if they refer others to your blog, those people will seek the same. Dynamic content is absolutely vital to building a consistent brand.
Your blog also needs a consistent theme. You cannot jump around in terms of topic like on a personal blog because the central topic you cover is a fabric of your brand. Of course, only use this central theme as your pillar into other branches close to the heart of your focus. That way, when people try to remember your brand, the instantly think health or whatever your passion happens to be.
And you must be passionate about the topic to build the first impression honesty and expertise that builds the trust and credibility to make loyal readers. One false or inaccurate fact will hurt their ability to trust and promote your blog.
Passion for your topic also builds not only loyalty but enthusiasm in your readers. As we’ve mentioned, blog readers come back to your blog, subscribe to it, and promote it to their colleagues, family, and friends. However, while you cannot possibly cover everything about a topic, offer readers your help answering their criticism, comments, and questions. This one-on-one interaction is why truly successful blogs succeed beyond expectations. Furthermore, this kind of interaction will encourage new readers to participate and loyal readers to keep up and contribute with feedback to your brand.
You might also consider adapting your logo or other unique image to be synonymous with your blog. Most popular browsers use icons in the URL bar and even save the image when you bookmark it. As we’ve seen in traditional marketing, logos carry heavy weight in branding, i.e. MacDonald’s Golden arches, the Nike swish, and more.
Last but not least, make sure your blog makes a good aesthetic first impression. It should be pleasing to eye, headlines clear and striking, and content easy to read. Many times, we’ve come across blogs with busy backgrounds or text we needed to highlight to read. It only made us hit the “Back” button ASAP.
Remember, there are billions of blogs out there by now, make sure if an interested reader finds you that you keep them and engage them with all the tips above!