How to Squeeze the Most out of Your Content

This is a guest article by Neil of EmobileScan. You too can be part of this great knowledge sharing community. Take a look at our guest blogging guidelines.

We all know the virtues of great content and just what it can do for you, your site and your traffic.  If the content you create can keep attracting visitors long after it has been published then you have cracked the secrets to creating evergreen content.

In this article we talk about how you can get the most out of the posts and articles you write. Re-purposing your articles comes in many differ forms but here are some of the most common.

Guest Posting: Reproducing your original articles in the form of Guest posts is a great way to build links and drive traffic. By writing a short extract that gives the readers a taste of what they can expect if they click through to your site will help to increase traffic and build your own following. As they are interested in what you have to say there is a good chance they may turn into loyal readers of your blog.

Ebooks: Taking all the content of your site and republishing it as an eBook is another great option, if you feel it’s good enough it can be used as an additional revenue stream or it can be used to increase your mailing list which in its self can be a great source of revenue. Many people are happy to give their email address in exchange for an ebook that has been broken into chapters that make is clear and easy to browse through. Moving the eBook idea on a step why not add your ebook to the kindle store if the content is good enough you’ll make sales.

Membership: If you feel you have a large amount of content that is just too valuable to share with anyone that just breezes through your site then why not look at creating more teaser content and then holding the real quality content behind a membership area again this is another great way to open another revenue stream or build your mailing list.

Power Points: Taking the key elements of each post why not build a set of power points that can then be added to the countless directories like Scribd and Slideshare. We are again working on the same principle as guest posting, the aim here is to drive targeted traffic that is interested in what you have to say.

Videos: These power points can again be repurposed into videos, either talking the viewer through each set of points or using it as a teaser to entice them into clicking through to your site.

Podcasting: if you decide to talk through each point, why not also record it as a podcast. Ideal fodder for Itunes.

Evergreen Content: Depending on the market you are in, the posts you create can become dated in a short period, if you feel that this is the case why not freshen up freshen up some of your older posts and the sections that you decide to throw away can always be reused on the article directories.

Once you click the publish button doesn’t necessarily mean that the content has reached the end of it’s life, with a little creativity your content can live on in many different incarnations.

  • Really, Evergreen tips! I will apply these on my writing skills. Thanks Neil.

  • Hi Neil,

    Great list of ways to repackage your content.

    I personally would never send out a guest post that has been published somewhere else. Most established bloggers view this act in a negative light and I don’t disagree with them as you can take a real shot in the credibility department by offering a guest post that’s already been used as content. I’ve seen bloggers called out after doing this and it wasn’t pretty 😉

    Other than that I feel your list hits on most solid content repackaging ideas. No need to re-create the wheel each time you shoot a video or write an article. I’m huge on repackaging content in eBooks. If you’re prolific it’s easy to churn out a comprehensive eBook every few months.

    Thanks for sharing your insight and have a Happy New Year 🙂


  • I also think occasionally linking back to past posts whenever it’s relevant is a good idea. Sometimes you just pick the wrong time to publish a very good post.

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  • You could also mention article sites. I’ve found some success with this. Some will even offer a small passive amount of income every month. Bukisa is one.

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  • All this translate to russian and note for self, thx.

  • Neil

    Thanks for the comments guys,
    I have realized that spending time writing great content is one of the keys to success on the internet, it’s what people come to your site for. The next thing I had to figure out was how to get the most out of the content I write and those are some of the ways I have found to do it,
    Well thanks again

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  • rnd technologies

    Good blog.