The New Social Media Browser RockMelt – What it has in store for us?

A new browser has entered the market. If you aren’t aware of it, it is RockMelt. A browser which supposedly approaches to stand out from other browsers because it’s social networking capabilities. It is developed by Tim Howes and Eric Vishria and backed by Netscape founder Marc Andreessen.

If you carefully observe the look and feel of the browser, it looks more like google chrome because it is based on chromium. Chromium is the open source web browser project from which Google Chrome draws its source code. The project’s hourly Chromium snapshots appear essentially similar to the latest builds of Google Chrome aside from the omission of certain Google additions.

A preview of the new social media browser – RockMelt

As you can see from the preview, it has additional features or edges (as they call it) which increases the social media capabilities of the browser.

First, in order to login to your accounts, it requires your facebook credentials.

Social Networking made real easy

Social Networking has become real easy with RockMelt. The left edge contains all your facebook contacts, so that you can easily chat and interact with them, On the right side, you can add twitter accounts and rss feeds and keep updated with the latest happenings.

Organizing Multiple Twitter Accounts

Twitter integration in browsers is not a very unique concept. I have used the twitter plugin for mozilla and it has worked fine. But, the way RockMelt has seamlessly integrated twitter into it’s browser, is an achievement.

You can check the latest twitter updates just by clicking on the particular twitter account. You can reply, retweet and tweet using the browser. Also, you can watch youtube videos shared by your twitter friends in the twitter box.

Each shortened link is converted back to source link, so that you know beforehand, what type of link you are clicking on and you don’t end up getting tricked.

For a blogger and social media marketer like me, there is always a need to update more than one twitter account. RockMelt makes it really easy to add multiple accounts to your browser.

Easy Sharing

If you closely time your sharing activity, you will notice that most of the time is consumed in copying the link and sharing it. The one click share button offers you the ability to share the link you are viewing to your facebook and twitter accounts in a matter of seconds!

Networking with facebook friends

A blogger has to do other stuff than blogging, in order to increase his viewership. He has to network with people. Facebook is used to network and collaborate with people and friends. If you could chat from your browser, wouldn’t it be great. Yes, it would!

RockMelt adds all your friends on the left edge of the browser, where you can chat with them, post on their wall and also, check their profile for updates. Amazing, Isn’t it?

What about the Search?

Search is an essential tool for bloggers because it helps them gather more information and acquire knowledge which helps them in creating quality content.

I suppose search has one additional functionality that it also searches through your facebook friend list and the results appear as a pop under box. You can click on a particular search result and it will direct you to the website.

Easy Feed Subscription

The Easy RSS Feed subscription button is a really good addition which will benefit bloggers because it makes it real easy for readers to subscribe and keep updated with the latest news about the websites of their choice. This addon will encourage online users to subscribe to their favourite blogs and websites.

Gmail Chats Integration

I expected RockMelt to integrate gmail contacts for chats so that you could chat with your gmail and facebook friends in a single window. But i suppose that they will add this feature in the near future.

Security Point of View

Remember, RockMelt uses your facebook credentials and then it logs into all your twitter accounts . So, don’t ever give it to anybody, or else you will expose all your sensitive social media accounts to a stranger.

Take a Sneak Peek

At this point of time, RockMelt is invite only  So, you might have to wait for a little while before you get access to this great new browser.