Recently, I did a case study on ‘What makes a blog so popular‘. I described two routes used by most of the bloggers to achieve success in the blog-o-sphere. One technique among that is ‘The Rapid Success Route’. The major stumbling block in achieving success through this route is that it requires huge investment of time and labour. You have to be on your toes – all the time! Not everybody can cope up with this amount of pressure and therefore, they either don’t continue using this technique or they end up quitting blogging.
In this highly stressful world, you are always in need of a helping hand to support you. If there are more than one, it is even better. In order to cope up with the stress, many blogs have been slowly and steadily converted into multi-author blogs.
This is just one of the benefits, I would like to talk about some other benefits of multi-author guest blogging.
Each and every person has his/her own way of looking at things. We have been brought up in different environments and this is reflected in our thought process.
A multi-author blog has many contributers which have their own style of writing and their own unique way of perceiving different situations. As a reader, this means, that you are exposed to many different viewpoints. It is similar to a debate, where a topic is discussed in excessive detail. Each and every small detail is under scrutiny.
When you are exposed to such diverse schools of thought, you are able to understand the concept in a better fashion and also, you are able to gather info on what people think about the topic in general. And as fellow contributors of that blog, you are able to understand your fellow contributor better by analyzing his/her thought process.
Give more than you can offer
A single author can do upto a certain limit because the capacity to do work for humans is limited. If the number of people are more than one, you can expand your blog’s features and add relevant media and content to the topic of your blog. In business terms we call it an ‘end to end solution‘ i.e, you can transform your blog into a place where each and every blogger will get all the information he requires to create a sustainable blog.
Division of Labour
As i mentioned before, blogging may seem as a lucrative medium to make money, but in the starting days, it is the just the opposite of easy. You don’t have time for yourself, you are working tirelessly 24×7 and you can’t take a break. The only way to take a break is by scheduling posts in advance and that too, requires you to work really hard on other days when you are not on a break.
But, if you have many people handling the same business, your workload decreases and hence, you can take breaks occasionally and may be go on some family vacations.
The Multiplication Factor
A single author blog has a single soldier, trying his/her best to popularize the blog by marketing it, but the scenario changes dramatically when more people add to your list. More people means more popularity. Let me explain this concept through a simple example.
If, on an average, a good blogger has influence over 10 people, and each of these people know around 10 people, then you might be able to get 100 visits to your blog. But on the other hand, if you have 5 bloggers, then you can expect the visits to be around 500. So, the number of bloggers acts as a multiplication factor. More is the no. of bloggers in a multi-author blog, more is the influence of the blog as a whole.
The other major benefit, which i think is a necessary skill to acquire is to work as a team. Even if you don’t have any long term plans to blog, still, there is scope for learning in this dimension, if you become a part of a multi-author blog.
By working in a multi-author blog, you will be learn how to work in a team, which is an essential skill whether you are blogging or if you are working in a big organization. And this can be a great addition to resume.