This is a guest article by Roger Elmore. Join the discussion and voice your opinion by following our guest blogging guidelines.
In his guest post submitted in the month of July, blogger Michael Collins talked about how other bloggers can make use of their offline time to improve their productivity. I think his point is a very good one, and I would like to add to it, especially with regards to how bloggers can schedule posts to take advantage of peak traffic hours.
Smart bloggers know their target audience. They continually optimize their blog for specific key words. They know what drives traffic to their site, and they know what to do with that traffic once it has arrived. But what happens when a blogger cannot immediately respond to that audience during peak traffic hours due to his or her busy schedule?
Collins talked about how new bloggers sometimes grow frustrated with the amount of work they put into blogs only to earn low traffic numbers. Just as new bloggers face certain problems, so do veteran bloggers. Consider the work it takes for an expert blogger to maintain his or her online presence throughout the day: the expert blogger must update social network statuses, monitor RSS feeds, correspond with others online, comment on other blogs within the community, and so on, all while still publishing new content on his or her own blog in order to please readers.
To alleviate over-blogging stress, I recommend that bloggers somehow frontload a portion of their content at the beginning of the week, and then schedule the posts to publish during whatever peak traffic hours apply to their blogs. Before the week begins, bloggers should plan and write a series of articles that can go live later on.
Naturally, these articles won’t address timely issues due to their having been written a few days ago. Instead, they can provide bloggers with an opportunity to investigate bigger issues within the community, issues that aren’t necessarily a result of immediate events. Furthermore, these posts can be some sort of clever feature, the ‘meat’ of the blog, which readers will soon grow to expect at a specific hour each day, thus further boosting traffic. The posts before and after the daily feature will continue to give bloggers’ audiences shorter and immediate bits of information for easier reading. Ultimately, readers will have a variety of content to choose from throughout the day.
The advantage of preparing a little bit of content before the work week is that it frees bloggers up to pursue other activities when they might otherwise be busy writing. For example, if you spend an hour each weekday writing a lengthy 500 word post, then by moving that work to off peak times, you free yourself five hours to read other blogs, pursue advertising, or otherwise manage your online presence.
If bloggers can smartly schedule their writing time to occur when online activity is at a minimum, it essentially gives them more freedom to take part in that online activity when the right time comes around. Of course, writing posts is very important to the overall health of your blog, but you must maintain a strong online presence as well in order to attract readers. I believe creating a schedule that works around blog traffic can significantly help bloggers increase their productivity.