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The online business industry is getting more and more popular. With the increasing number of people starting their own online businesses, tighter competitions arise where the strong will win and the weak will just have to wait for their downfall. Having a small online business does not mean that you cannot compete with the bigger ones. What really determines your success is the power that you have to compete and your small business can compete with the bigger companies out there. There is a saying that goes “great power comes in a small package.” This can apply to your business. Though small it may be; your business can survive. The key to survive and win the competition is the Search Engine Optimization or SEO.
Small businesses often do not have the fat budget to hire an SEO company with worldwide reputation. But that is not the reason to give up. Here are 5 best SEO strategies that will cost you practically nothing because you can do it yourself.
1. Choose the right keywords or keyphrases for every web page. This strategy is one of the best because it is the basic thing about being found by search engines and it is definitely in your control. The right keywords are the ones that describe your websites’ purpose and content clearly. It is better for you to make up keyphrases instead of keywords because it is more effective. So invest some time to sit and make up some key phrases that consist of two or three words.
2. Place the keywords strategically. As soon as you come up with the killer keyphrases, the second strategy is to put them on the right places. This strategy is one of the best because how well you place those keyphrases as well as how many quality external pages link to you determine the quality of SEO. The strategic places for you to put the key phrases are like the headings, title and the body in each of your webpage. Keep the keyphrase together. Repeat the keyphrases several times in the body text and make them in bold. This will enable the search engines to detect them quickly.
3. Put a Site Map.The third strategy is putting a Site Map. This strategy is best because with the presence of a Site Map, search engines will find it easy to follow, find and index all the pages in your site. Make sure the Site Map includes all the pages and place the link somewhere near the top of the homepage.
4. Text/HTML format. In building the pages, prefer text and HTML over graphics or other editing formats. This is the fourth best strategy because these preferences are more likely to be chosen by search engines. A website with complex editing format will be hard to navigate by the search engines and less likely to rank on the top list.
So there you have it, the 5 best of SEO strategies that you can do yourself without have to hire an SEO company. Good luck!