We all have to admit no matter how seasoned of a web site owner we have become, that first day of deciding of starting at online business we figured doing our own web design was going to be a breeze.
After all we were just looking at a bit of color, a few pictures, some content and fancy fonts, right? Boy it sure didn’t take long before reality set in. Although doing your own web site is entirely possible, and there are many new businesses on the web that have self built web designs that are pretty impressive. It has its pros and cons. Here are a few of pros and cons and a few things to avoid thrown in for good measure.
You save a ton of money:
Having a website professionally designed is certainly not cheap especially if you are going to be establishing an ecommerce site. If you are a computer novice and feel that you are a fast learner, then setting up a basic business site may be a good start, however it would not be wise to tackle a complicated website as a starting point.
You keep the control:
When you build and design your own website you have total control over it. This means anytime you want to change or add to it then you are capable of doing it. It is always wise to keep your website fresh by constantly adding new material and features. You have the freedom to do this when the keys are in your hands.
Grow when you want:
You have the opportunity to have your website expand. If you are doing well in a specific product for example, then you can do the expansion yourself and not have to put out money for a professional web designer every time you want to add more features and pages.
Change your mind:
If something is not working then by having designed your own site, you can totally restructure it. If you were in a maintenance program with a web designer you would be facing extra costs for this and might be waiting few days for the designer to be available for you.
You need a whole bunch of patience. Building and designing a website is a learning process that never ends. If it were as easy as what one first thinks then there wouldn’t be so much web design companies on the web.
Going it on your own is a trial and error experience. Relying on professional web designers means that you are benefiting from their past mistakes. All the mistakes you would be facing on your own, they have already made and learned from. They have gained a great deal of experience of what to do and what not to do. In addition to this they have also learned what works and what doesn’t.
Most important though, professional web designers and developers usually know a bit about what it is going to take to get your site up in the search engine rankings, and this is critically important to you. Perhaps in time you too would be able to do this with your own site building. You have to remember though, time is money in business, and can you afford the time?
A few extras…
If you do decide to design your own web site, then at least try and follow the lead of the Pros. What you may think looks great as far as graphics, colors and fonts, just may not cut it in the world of the web 2.0.
The same applies for your content, what may be interesting to you just may not be what someone else wants to hear. A mixture of professional web design and SEO Companies can make the difference between a business succeeding or failing in the world of online businesses.