How to get Awesome Sponsors for your Contest

I’ve organized many contests at this blog and try to get good prizes for my contest. A good prize is one which is appealing to the audience and which makes it a successful contest. The best prize you can get is cash, like I did in my latest subscribe and tweet contest, because the winners can use it according to their own discretion, but that doesn’t mean that other prizes are not good.  Prizes should be set, keeping your audience in mind.

I get a lot of questions asking how I am able to get so many awesome sponsors to my contest and so, this article will focus on how you can get great sponsors for your contest.

Prepare a Sales Pitch

Once you have you have come up with a good idea for a contest, you need to prepare a sales pitch. A sales pitch in layman terms, is a small piece of text that lists out the benefits to the sponsors. After all, sponsors are willing to advertise at your contest, if they are able to get something in return.

Preparing a sales pitch is similar to making a good CV (curriculum vitae). You have to focus on the good points. You can list out the benefits like exposure, seo benefits. You can also say that you will market it really hard through social media or advertising. There are plenty of points that you can add and you have to think of some good ones in order to attract those awesome sponsors.

Note : Embellishing your points is not bad, but don’t try to fake anything. Sponsors are not dumb people, they will easily figure it out.

Go Advertiser Hunting

As you have your sales pitch ready, it’s time to do some advertiser hunting and it’s the most fun part. Broadly you can classify advertisers into 3 categories:

  1. Product Owners – These advertisers have a product that they have created and they want more exposure on blogs to make more sales.
  2. Website Owners – These website owners want to advertise in order to improve the traffic that their website gets. They would be interested in websites of same or similar niches.
  3. SEO Hunters –  These are people who are more interested in the seo value they get from the contest in the form of backlinks.

Depending on your contest, you can target a specific category of advertisers or the whole group. You can use the following methods to target advertisers:

Contact Via Website

You can do a little bit search on the websites that would interested in advertising in your niche. The best method is to interact with these advertisers would be via email. You can get access to their email contact via the contact page present on their websites.


Forums usually have contest sections where webmasters can advertise their contests and also look for advertisers. If advertisers see you thread, they might contact and show interest.

Social media Websites

People who are following you on social media are aware of your social media power and they might be interested in sponsoring your contest. If you ask for sponsorship in social media sites, there are chances that you might get some advertisers.

Take a Glance at Other Contests

A sneaky trick is to approach those people who have already sponsored other contests. Take a look at the sponsors of the contest that have been organized recently and try to contact them. The chance of conversion is good, because most of these advertisers are always on the lookout for good sites to sponsor. You just have to direct them to your website ;).

Keep the Window Open for Advertisers

Even if your contest has started, don’t close the windows for advertisers. Some advertisers might not be aware of the contest before being launched. But, after the contest, they may show interest in sponsoring it. If you close the doors, you will lose out on some good sponsors.

In totality, the contest can get huge sponsors, only if you have worked hard on getting advertisers for it. It is the only mantra to a rocking contest.

Share Your Experiences

Have you organized a blogging contest? What was your experience with it?

  • Pingback: Tweets that mention How to get Awesome Sponsors for your Contest /via --

  • Hi Gautam! I wish to launch the contest in my blog too. However, it is difficult for me to find a suitable sponsor for my cancer research blog. Anyway, thanks for your sharing!

    • You can always contact some organizations and people who support the cause. That ways you will be able to find the maximum sponsors for your cancer research

  • Hey Gautam,

    Thanks for sharing your tips on getting awesome sponsors for a contest.

    I always wondered how people got sponsors for contests, specially after seeing a lot of contests on FamousBloggers.


    • Nabeel,

      I hope I have found a solution to your query and now you know how to approach sponsors for your future contests

  • Pingback: [Free] Win 100$ for a simple subscribe and tweet contest - Net Builders()

  • Since I have a healthblog I think Its difficult for me to start a contest in my blog. Anyway I think the post content I read will be useful in future. I am thinking on what Kind of contest to organize. The post has made to think something new. Thanks for sharing.

  • Thanks a lot for this one too. Everything you’ve written and i’ve come across has been helpful to me. Thanks a lot!

  • I’m finding sponsors for the first contest on my blog but it is quite not easy.
    Thanks for sharing your tips, I will try to apply them in my case. 🙂

  • We sponsor contests all the time giving away free product licenses as prizes to similar niche and developer related sites. We have been doing this for several years, and in my opinion it is money well spent, much batter than traditional advertising methods

  • Very informative Gautam…!
    These methods will really help in targeting advertisers. I appreciate your post with such useful content. 

  • I have never thought about using sponsors for contests. Hmm. Thanks.

  • Hello, I check your web journals all the time. You’re composing style is
    marvelous, keep it up!