Newspaper's First Page Has Article Excerpts
In this article Karan Singhal of Trafficke wants to solve the battle between excerpts and full sized posts on the blog homepage. You can express your unique blogging view or blogging tip by following our guest blogging guidelines.
A widely debated issue in the blogging community is the question of leaving your blog homepage with full-sized posts or excerpts. Should new visitors see a preview of your posts, or should they be able to read each of them easily by simply scrolling down?
The best choice might seem, at first, to keep full-sized posts enabled, but if you look closer you’ll find this is a big mistake for your blog.
Implementing excerpts is definitely, and I mean without a doubt, the best choice for your blog, no matter what niche you’re in. Here’s why:
Too Much To Handle
Have you ever thought of the possibility that full-sized posts on your homepage might just be too much for a new visitor to handle?
A visitor who is overwhelmed at the first sight of your blog is very likely to close out and never come back. You don’t want your visitors doing this. The only way to keep it simple for your visitors is to use post excerpts that give the reader an option to read more.
Difficulty For Visitors
Even if you’ve managed to pull in a few dedicated readers that have become used to your (stupid) overwhelming homepage, all is not well. At least for your visitors. Have you ever thought of how hard it is to keep on scrolling through posts that you really don’t want to read? (don’t laugh at me, I’m serious) By putting full-sized posts on your homepage, you are creating huge difficulty and potentially setting yourself for a higher bounce rate.
This too, can turn your blog into a waste of time for your readers.
Benefits of using post excerpts:
Bite-sized nuggets of information – By providing excerpts instead of posts on your homepage, you are providing quality information that they can easily swallow, and if they aren’t interested, scroll down a little for more. If they are interested, they can just as easily read more by simply clicking on a link for the full post. By doing this, you are making your homepage manageable for your traffic, especially for new visitors.
Pull in more visitors to your content – If you use post excerpts, you’re making your content much more inviting. I always feel much more attracted to a small readable paragraph instead of a huge 500-word full sized post. And most likely, so do your readers. After all, which would you like better: getting a small taste and being invited for more, or getting the entire meal at once? I think the choice is clear, for you and your readers.
A better opportunity for you – Excerpts are what your visitors will read. Post excerpts give you an added opportunity to pull in the traffic your posts were made to get. This means a better performance for all of your posts. But you can also add to this opportunity by really spending a good amount of time writing you excerpt so that it brings even more traffic to your posts.
There are many reasons why you might want to use post excerpts on your homepage instead of simply leaving the WordPress default of full sized posts. This post has just listed a few. To summarize, just know that using post excerpts decreases your bounce rate and reduces clutter and difficulty for your website traffic, especially new visitors. They also help your posts perform better and attract much more traffic.
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