5 Tips for Creating a Perfect Business Website

This is a guest article by Ben Johnson of Logoinn and he shares his tips on building a better business website that earns you dollars while you sleep.

First of all, what do you think a perfect business website is? Well, to me, if your business website takes your financial worries away, then it’s a perfect business website. This way you don’t have to work for anyone, you don’t have to worry about attending office everyday and you don’t have to worry about being punctual either. A perfect business website helps you earn bread and butter and gives you complete peace of mind.

Having said that, now we need to discuss that which vital elements ought to be incorporated in your business website to make it perfect.

It Must Be Appealing As Well As Relevant:

This is a misconception that you just create a website and it will start making you money. It’s a completely false notion. You have got to make your website attractive if you seriously want to win the trust of your market. Secondly, ensure that your website design is relevant to your business model. This may be a challenge that cannot be handled in house. If this is the case, you may consider bringing in a web agency to handle the bulk of the design work.

It’s the quality of your web design that tells your market that your products will be of high quality as well. If your design is of low quality, you won’t be able to win the trust of your market. So, ensure that you make it attractive as well as relevant.

You Must Provide User-Friendly Navigation:

How much time would you spend on a site where you will see hundreds of confusing links all over the page? Well, you won’t spend more than a few seconds. The same thing will happen to you if you don’t create user-friendly navigation. Your website visitors or potential buyers won’t spend any time on your website and will most likely leave in less than 10 seconds.

Ensure that Your Copy is Benefit-Oriented:

What converts your visitors into customers is your copy. Your copy must highlight  all the benefits clearly and concisely. It should tell your market why you should be trusted. It should entice your market to prefer you. So, you will need to take some time to write a compelling copy or hire a professional copywriter to do the job for you.

Choose a Readable Font Size and Style:

A lot of websites don’t care about their font-size. They make it really small. Small font-size is not easily readable. If you visit a website and find it difficult to read, then you will leave immediately. Your visitors will do the same thing if you don’t select a readable font size and style. Also, try avoiding grey font. Black is the best in terms of readability.

Strategically Organize the Content and Graphics:

Don’t make your website look like an unorganized place by having text and graphics everywhere. Organize everything in a nice and professional manner. Ensure that your website doesn’t look messy at all. Once you create the site, look at it and determine if it gives you a refreshing feeling or not. If it doesn’t, then you need to analyze your site and end the flaws.

So, these are some powerful tips that will empower you to create a perfect business website…for your business!

If you have any tips, please do share.


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  • Hi Ben,

    Creating a perfect business website focuses on creating an inviting user experience. Think in terms of a visitor. Many mistakenly think from the perspective of a business owner, ignoring the flaws of a site. Feel free to ask for feedback and at least once every few days cruise around your site and ask yourself “OK, would I buy from this site?”

    Great points about user-friendly navigation and benefit-oriented copy. Both have been most important to my site’s success.

    Thanks for sharing the clear tips.

    Ryan Biddulph

  • AH

    Thanks for this

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  • nice information by Ben Johnson. creating a business is very similar creating a blog.

    you have to create a user-friendly navigation & always think about benefit of ur visitor….

    if you think about your visitor…….they never let you down

  • Solid tips indeed. Although I have to admit that the “catchy” title is what made dig deeper 🙂 Guess this is part of the benefit-oriented copy. Thumbs up

  • I agree with you that the design plays an important role in creating a perfect business website. I have just redesigned my website and the traffic to my blog boost up in one week time. Thanks for your sharing! 🙂

  • Thanks a lot, for liking the post

  • Thanks for the excellent tips. If we follow every tip recommended on this post I am sure we can build a successful website. I think the most important part is content. it should be easily understandable and interesting to the visitors. We should care on content to avoid duplication.

  • Joe

    So much useful information on this blog. I do hope that when a potential customer comes to our site they find it user friendly and easy to navigate. Your knowledge is appreciated and I’ll look at my site from the eyes of the potential customer now. Thanks

  • ya it really works for me

  • Ya what u have said is right. U say readable font type and size. It would be better if you point the best font type and size. I much like the first point that says about appealing content. If the points are followed the website will definitely look better. Thanks for sharing great points.

  • Ben

    I don’t wanna mention any font as it depends on the type of the website what you are representing, just evaluate the readability factors of the font and font size and go with it.

    Thanks any way for liking the article.

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  • Very powerful tips. In building a business website it is really important that you make the best of it because if not you’ll not earn a lot from it. You can take a look on all aspects of your website. Thanks for the great post.

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  • Thanks a lot for that useful tips of yours that would be a great help to me.I totally agree with you that It Must Be Appealing As Well As Relevant because viewers will not be interested about your site if they find it boring or without life.

    Thanks for sharing some tips!

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  • For all those who get a sudden rush of
    conviction that they can write, they should ponder over the level of creativity
    and acumen that’s required to map and create a great content. Any form of writing
    is tough and doesn’t come easy. 

  • I’m agree with you. Creating website we should think about users. Perfect business website must have catchy content, clear structure. Also it must have pixel-perfect elements like toolbars, menus and buttons. It looks great on high resolution laptop monitors and iPods.

  • Very nice tips,having a user friendly navigation in our site is a good thing.

  • rndtechnologies786

    Nice blog.

  • Yes, it is more effective. These are the best tips need to consider when creating business websites.