This is a guest article by Ben Johnson of Logoinn and he shares his tips on building a better business website that earns you dollars while you sleep.
First of all, what do you think a perfect business website is? Well, to me, if your business website takes your financial worries away, then it’s a perfect business website. This way you don’t have to work for anyone, you don’t have to worry about attending office everyday and you don’t have to worry about being punctual either. A perfect business website helps you earn bread and butter and gives you complete peace of mind.
Having said that, now we need to discuss that which vital elements ought to be incorporated in your business website to make it perfect.
It Must Be Appealing As Well As Relevant:
This is a misconception that you just create a website and it will start making you money. It’s a completely false notion. You have got to make your website attractive if you seriously want to win the trust of your market. Secondly, ensure that your website design is relevant to your business model. This may be a challenge that cannot be handled in house. If this is the case, you may consider bringing in a web agency to handle the bulk of the design work.
It’s the quality of your web design that tells your market that your products will be of high quality as well. If your design is of low quality, you won’t be able to win the trust of your market. So, ensure that you make it attractive as well as relevant.
You Must Provide User-Friendly Navigation:
How much time would you spend on a site where you will see hundreds of confusing links all over the page? Well, you won’t spend more than a few seconds. The same thing will happen to you if you don’t create user-friendly navigation. Your website visitors or potential buyers won’t spend any time on your website and will most likely leave in less than 10 seconds.
Ensure that Your Copy is Benefit-Oriented:
What converts your visitors into customers is your copy. Your copy must highlight all the benefits clearly and concisely. It should tell your market why you should be trusted. It should entice your market to prefer you. So, you will need to take some time to write a compelling copy or hire a professional copywriter to do the job for you.
Choose a Readable Font Size and Style:
A lot of websites don’t care about their font-size. They make it really small. Small font-size is not easily readable. If you visit a website and find it difficult to read, then you will leave immediately. Your visitors will do the same thing if you don’t select a readable font size and style. Also, try avoiding grey font. Black is the best in terms of readability.
Strategically Organize the Content and Graphics:
Don’t make your website look like an unorganized place by having text and graphics everywhere. Organize everything in a nice and professional manner. Ensure that your website doesn’t look messy at all. Once you create the site, look at it and determine if it gives you a refreshing feeling or not. If it doesn’t, then you need to analyze your site and end the flaws.
So, these are some powerful tips that will empower you to create a perfect business website…for your business!
If you have any tips, please do share.