5 Reasons Your Blog Isn’t Growing

This is a guest article by Chris HELP! of copywriting agency. Be part of this amazing community by taking a look at our guest blogging guidelines.

Whether you’ve been blogging for a month or for 5 years, all bloggers want to continue growing. You want to attract more readers, get more comments, have more linkbait successes, and just make your blog bigger. It sounds easy enough, but almost all bloggers plateau at some point and struggle to achieve more growth.

What can you do to keep your blog growing? The key to growth is identifying those things that stunt your growth. Here are 5 mistakes that may be keeping your blog down.

  1. You publish irregularly. I’m not saying that you have to publish new content every day. What I’m saying is that you need to pick a posting frequency and stick with it. Your readers need to know when to expect content from you, whether that’s 3 times a day or once a week. Haphazard posting just doesn’t work. It makes it impossible for your blog to gain any momentum, and it makes it difficult for readers to stick with you on a long-term basis.
  2. You make it difficult to share your content. Your readers can be your most valuable tool for promoting your blog. If you make it easy for them to share your content through their favorite social media websites, they can tell all their friends and followers about your blog with just the click of a mouse. You need to have social media buttons on your blog that include instant sharing capabilities with Facebook, Twitter, Digg, ReddIt, and other popular sites. This can be very helpful in making your posts go viral.
  3. You post “me too” content. There are hundreds of millions of blogs online. And no matter what niche you’re blogging in, you can bet you have some competition. Why should someone read your blog? What do you offer that can’t be found on the other blogs in your niche? These are the questions you need to ask yourself with every post you write. Don’t just rehash what everyone else is saying. “Me too” blogs have very limited growth potential. Be different. Be yourself.
  4. You don’t write like you talk. Speaking of being yourself, your personality needs to shine through in your writing. Readers want to feel like they’re connecting with someone when they read your blog…like they know you. The best way to forge a connection with them is to write like you talk. Your blog posts will feel more conversational, and your blog will have a voice that’s completely different from all others in your niche.
  5. Your blog isn’t optimized for the search engines. Every post you write should be optimized for maximum search engine visibility. This means using keyword-rich titles, tagging and categorizing your posts appropriately, and using keyword-rich anchor text to link to other content throughout your posts. This can help drive search engine traffic to your blog, allowing you to grow over time.


What are some other mistakes bloggers make that keep them from reaching their full potential? Share your best blogging tips by leaving a comment.

  • Awesome Advice Chris.

    “You publish irregularly.”

    Yup it is important to have posts which may not be daily, but regular.

    “You don’t write like you talk.”

    I was reading a post over at menswithpens.ca and there they advice the exact same thing. To have your own voice shine through your writing and posts.

    It is very important to have your voice shine through your blog posts. If you just try to make up writing and not have your natural voice, then readers will know that. It is best to have your own voice in writing.


  • That’s all some good and valid points. I agree with all of them, though the “posting frequency” is probably where I personally fail, since I don’t always have the time available or some times there are just more to write about than others – and often stuff that can’t wait a week or so to be published.

    • @ Klaus @ TechPatio´s- Posting regularly might be the hardest one. It’s so easy to put things off and just let it go. It’s a daily struggle!

  • Hi Chris,

    this is a great checklist.

    I read a lot of blogs and ‘me too content’ is a great turn off foe r me. At the same time, i get that it’s a lot of work to keep coming up with new stuff. That’s where developing a unique voice really seems to help. If something is well written and engaging, I don’t mind if it’s covering a subject that everyone is writing about.

    I know, for my blog, the problem is posting irregularly. The people who do read my blog give me great feedback, but I’m lucky to post more than once a week up to this point. I illustrate my own posts and sometimes the artwork can take hours.

    My goal at the moment is to try and simplify my posts and to have a few regular features each with their own image that gets repeated each week.

    thanks for the great post,


  • ChrisHELP


    Yeah, it can be challenging. I try to keep a journal with all ideas that pop into my head to help avoid writer’s block.

  • I’ve actually dipped out in my posting schedule because I’m having conflicts between blogging and working – but I once explained this to my readers.

    If I’m writing about business, making money online and others – I have to do what I say; I don’t want to come across as hypocritical.

    So I’m busy busy 😛

    Not to turn the comment into just about me, this can also show others that there are certain points where you have to figure out the difference between using your blog to write about things you’ve learned and implemented or if you’re just rambling on about theories which were never put into place.

    Want to write better content? Spend time to do these, find out the little things that others haven’t picked up – even if you take a few extra days to write content it’ll be so much better 🙂

  • I love the third point! Most of us tend to write “me too” article in our blog. We should look different to survive in blogosphere and achieve the success. Thanks for sharing! 🙂

  • Excellent post Chris.

    I’ve found that blogging frequency and engaging readers are the 2 most critical aspects in a blog’s growth.

    Asking questions of your readers and replying to every comment build a rapport, causing some readers to promote your stuff. You can reach new networks by following this simple practice.

    Ryan Biddulph

  • I think the main reason that blogs do not grow is that you do not do a good SEO campaign, and that its frequency of publication is terrible. For the users must get used responsibly at a rate of publishing articles to be stable. I know up to 15 blogs that publish newspapers, and other one day.

    Particularly I think with a rate of 3 items per day is fine. Hence, of course, we must be attentive, answer feedback, satisfying user needs, making our community blog, and there are many details to play.

    Greetings, and thank you for this excellent post.

    • It takes commitment– and committing is difficult for most people. Thanks for the feedback!

  • Great tips. The more valuable posts the more traffic you will receive.

  • All those above Problem are really faced by me and some are too overcomed…

    Life of Every Bloggers are full of mistakes and without over coming them, no one can become a successful blogger…

  • Post on a regular schedule is the hardest thing for me. I have two different blogs and keeping on schedule with both can be very difficult.
    Thanks for the post.

  • Came in via Kikolani, and very much enjoyed this article: your points are solid. I suppose reasons why my blog hasn’t grown in years encompass your points 4 and 5. I’m not terribly engaging on my blog, nor am I fully optimized for search (my permalink structure leaves a lot to be desired, at the least).

    Still, I think some of us work in very, very difficult niches and that analyzing mistakes isn’t always the greatest thing. Right now I’m on a major push to get organic traffic. Truth be told, the internet is very repetitive. I know I’m doing something relatively unique. Sometimes it’s just sheer effort that gets us where we need to be, and I think I’m at that stage. I’ll let you know if I’m wrong.

  • “Writing how you speak” is the biggest challenge for me.

    Why? Because in life I am very direct, I call things what they are and don’t sugar coat.

    However, I recently decided (and your post confirmed it – thanks for that) that it’s extremely important to not sound like what you THINK other people would like for you to sounds like.

    Plus, what’s wrong with a little honesty?:)

    Definitely enjoyed the post!

    Ana Hoffman

  • sometimes it is difficult to continue to publish post in daily basis. On the second thought, blogging is also about having a passion of writing.

  • Another tips is to post content that people would like to read and share, so that they can link to your blog from their blogs or a forum they are active in.

  • Yes, those are some of the reasons.
    Well written.

  • i learned so many things from here thx…im still new to blogging so thax again for sharing this…

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  • I have had my head in the sand. October seemed a long time off until it was here!