• cool post, made my mind clear on branding.Soon gonnna implement this.

  • Well written Selena , just got brushed up with Branding once again 🙂

    Branding is very important for blogs which think and do something big and effective. Initially I am into getting good readers which will in turn make my blog more readable and resourceful. Side by side I should also start thinking of Branding also 🙂

    Thanks for sharing your knowledge with us 🙂

    • thanks 🙂 I’ll have happy to share my knowledge with you anytime. I’m currently working on re-branding my whole online presence and making everything cohesive… I’m very excited!!

  • Hi,

    Good tips on branding you mention there.

    I agree, it is very important to have a brand identity in this age. For the logos, I get them made at freelancing sites like freelancer.com

    But another blog today mentioned logomyway.com, in which you can run competitions/contest and you select the best logo you like.

    Also, there is a great blog post on ‘What Makes a Great Logo Design?’ here:



    • Logo contests are great- you get a variety of different designs to choose from, and it also helps you understand how consumers view your product/brand by how they design for you. For instance, viewing your brand as “fun” and “engaging” will bring forward fun and creative logo.

      Brands that come off as “formal” and “efficient” will probably have logos that reflect that as well. It’s great for both parties.

  • You have a good point that brands need to be clear and consistent across all forms of communication. You wouldn’t want to confuse or lose a customer due to a lack of consistency.

    • right, you’ve got the correct idea.

      I hate when I see a brand that has such a great logo, and then they decide to make a “sub-logo”, which is a smaller less complicated version of the logo. It’s almost identical to using a shortened version of your brand name- it’s not consistant.

      Kinda like puffy, and then puff daddy, then p. diddy, and diddy. haha 🙂

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  • I too feel that simplicity is important when choosing a name. FedEx is a simple name but at the same time its really nice. People will be able to keep simple names in mind. But there are companies with complicated names but they have also succeeded. But as you say its better if we get a simple and stunning name.

  • There are some companies with extensive and complicated names- they’ve pulled it over really well 🙂

    there is something great about a short, sweet and catchy name though. I think the reason brands with long names can be successful is because the rest of their branding is done so well. It means, had they picked a short name, they would have just as much- if not more- success with their branding.

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  • Branding is not about having your potential clients to select you over your competition, nonetheless it is about getting your prospects to determine you as the only one that provides a solution to their problem. The outward expression of a brand, includes its name, trademark, communications, and visual appearance. Your brand resides within the hearts and minds of customers, clients, and prospects.

    Branding is a lot more than a marketing desire. For me in fact branding is an outcome of just good plain business common sense. Yet still, it is regularly seen as a driver rather than an outcome. The act of associating a product or service with a brand has grown to be part of pop culture. Most products have some type of brand identity, from common table salt to designer jeans.

    There is Attitude branding which is the choice to represent a larger feeling, which is not necessarily connected with the product or consumption of the product at all.

    It’s vital that you spend time investing in researching, defining, and building your brand. After all your brand is the source of a promise to your consumer.

  • Nice Post. This enter helped me in my college assignment. Thnaks Alot