How many times have you been irritated by an article because it is difficult to parse what the author is really trying to say?
Bloggers usually put their thoughts in a random fashion. They write as and when they get new thoughts in their mind.
As mind cannot divide all thoughts into individual categories, therefore, the major problem with this approach is that the article is in a haphazard form and sometimes, it does not make any sense. The Result: Confused and irritated readers.
To resolve this problem we have to try a structured approach towards writing. This approach makes it easier for the reader to read the article. Also, it should make it easier to skim and scan through the article so that the reader is able to make an informed decision to read the article or not.
There can be many design approaches which can help you make your content appear in a more readable form. But, other than that, each blogger should keep certain points in his mind while he or she is writing an article. These are just slight modifications in writing that will make the content standout and it will also make it reader friendly.
The modifications are as follows:
Hierarchical Model for Headlines used in Structured Articles
Using a hierarchical model for writing is the first step towards creating a structured blog article. The article should have headlines having different weights i.e the article headlines should have different types of headlines i.e headlines, sub-headlines and sub sub-headlines (basically a hierarchy of headlines). Headlines and sub headlines should have different fonts sizes (Headlines having a higher font size and sub-headlines having a smaller font size). A Hierarchical structure of headlines defines a certain importance to each headline. It helps in highlighting the most vital points and thus, it helps readers by decreasing the scan time to 1 minutes which helps the reader to get a brief idea about the article.
Every blogger use paragraphs for his/her writing, but a few are able to use paragraphs effectively. Length of a paragraph is an important parameter for a readable blog. It should not be too long. It will bore the readers and some readers may go off-track and may lose the continuity. It should not be as short as a single line (at least not all paragraphs should not be too short. There can be a few exceptions) as it will lead to many breaks in reading which will eventually lead to slow reading speed.
A medium sized paragraph is recommended for faster and a more comfortable reading. Your job, as a blogger, is to divide your articles into meaningful medium sized articles for better viewing.
Accentuating Key Words
Highlighting key points discussed in the article is a really good method and it assists scanning techniques used by readers. The key points are usually words connected to the idea being discussed in the article. The key words can emphasized in the following ways:
Coloured and Highlighted Text
The keywords can be highlighted by using bold, “quotations” or italics. Also, you can use a different color than the one in your color scheme in order to make the key words stand out from the content. The option of using any of these techniques to emphasize keywords is the author’s choice.
Instead of highlighting each and every keyword, we can provide a list of key words at the end or provide a summary of the article for those who are in a hurry. This requires a little more investment of time in writing a summary but it is worth the time spent on it.
Most people think that in-linking has only benefit that is of seo, but in-linking process can be used to give the readers more information about a subject. For example, I’m talking about search engine optimization in an article and a newbie reads my article. He doesn’t know anything about seo and hence, he doesn’t understand my article fully.
In order to resolve this issue, I link seo to a useful article for newbies which explains seo in detail. Thus, In linking can do much more than just seo and traffic, it can bring continuity to your articles.