This is a guest article by Dilip. Be part of this community and check out our guest blogging guidelines
The other day as I was replying to a few comments on my blog, I found a comment from one of my readers commenting on the frequency of posting that I was using. After about a couple of days, I found an email in my inbox from one of my subscriber, who decided to unsubscribe. She had written a detailed email and as I read the email, I was surprised at the reason she had mentioned for unsubscribing.
This was what she had written –
“Your blog is very informative and I liked reading your posts. But for the time being, I have to unsubscribe from your feeds because I do not want to lose my focus. Your blog covers a wide variety of topics, which includes 2 of my interests. I get about 8-9 posts on an average every week and find short of time to scan through your posts to find posts of my interest. I might want to subscribe some time later once I have set up my online business“.
I was startled at this revelation. I had always read that the more frequently you post the better it is and that it keeps your blog fresh. This was contrary to all that I had read. I wondered as to what had changed in my case?
The blog posting frequency is a debate that has been going on since long. Browse through 10 different blogs posts and you will find 10 different suggestions and advices. Some say that you should post at least daily. Some of them advice that you do it once in about 2 days and yet others would advice that the blog posting frequency should be at around 2 posts every week.
What is the ideal posting frequency? How many posts should you write and how often?
An ideal posting frequency
There is nothing called as an ideal posting frequency. Your posting frequency is determined by quite a few aspects and these aspects guide you on the number of posts that you should make in a week.
Your posting frequency should be based on the following critical aspects of your blogging.
- Blog topic – This is one of the most important aspects. Your blog topic should decide the number of blog posts. If your blog is about internet marketing or, making money online, then there is quite a few things that you can write on. Your readers would also want to read more and more information, hence calling for a higher frequency of posting.
- Blog type – Though this might sound same as the first aspect, it is actually different in the sense that this means the personal, professional or, a combination of both. For e.g.: Shoemoney is a combination of both, whereas Daily Blog Tips is a professional blog and Daniel might have a personal blog for things that are less professional. As is the case of Shoemoney, you might want to push out a couple of posts every day because you are not just discussing business but everything including something interesting happening in your life.
- Subscriber count – For a blog that has a few hundred subscribers, the subscriber interest base is not wide and you might not want to bore your readers with content every day. It would be difficult for them to remain up to date with your blog and they might choose to ignore your blog. But if your subscriber base is as huge as that of daily blog tips, your subscriber interest is wide and you have an option of publishing more than one post on the same day as well.
- Blog authors – For a blog that has a single author, it is preferable to stick to about 2-3 posts every week. More posts would mean a stretched schedule for you and lack of research time which in turn could lead to poor quality posts. For blogs that have multiple authors, you can choose to publish one post every day.
- Author credibility – To a great extent your posting frequency should also be determined by your credibility. I as a reader will ensure that I check back every day or, check my feed reader every day for posts from Daniel. At the same time I would not mind skipping a couple of days before checking back on a blog from an XYZ who is not that credible in the blogosphere.
You decision on posting frequency should be based on a combination of these factors and not on individual aspects.
I had once read in a blog post that a tenured blog can afford to go without posting a single post for a week or, two because the search engines would not mind it. Neither would the readers, who knows that the blogs churns out exceptionally good content. The search engine rankings also will not be affected too much. They will more or, less stay at the position they are. But if the blog is less tenured then one should churn out a few blog posts every 2 days at least in order to keep it fresh with content.
Though I agree to the fact that fresh content is required regularly and you need to keep your blog fresh in order to keep the search engines happy, I do not see too much of an advantage that a tenured blog can get in this aspect. That’s just a personal opinion, though.
What’s your opinion on blog posting frequency?