How To Use Email Marketing To Draw More People To Your Website8 COMMENTS
Simple Ways To Get Maximum Click-Through Rates
Read about low cost web hosting, starting your own internet business, and the importance of autoresponders for successful email marketing.
If you are ready to start your own internet business or have already started one, then something with which you should become quickly familiar is how to run a successful email marketing campaign. This form of direct marketing is by far the most affordable, the easiest to monitor and adapt to market response, and it reaches the widest range of audience. One of the best attributes of an email marketing campaign is that it can be automated using an email autoresponder, an invaluable tool that you should have received with your web hosting package.
With millions of people online worldwide – all day and night – it is easy to see how email marketing can work to increase your web traffic. Email marketing campaigns are a great way to communicate with your customers. You can use emails to tell people about your new products and services, to make announcements about incentives, special offers, and new partnerships, to get feedback about your business, and for any other relevant business communication you think of. Your email list is essentially money in the bag. As your email list grows, so will your business.
There are some basic rules to follow when sending out a marketing email – basic rules that can make your business or break your business – so pay close attention. First, it is important to keep in mind that your emails are the same as your ad-copy. And just like any good advertisement does, your email should immediately capture the interest of your audience by telling them exactly how your product or service will benefit them.
Make your audience understand why they should click through to your website. The average reader will quickly glance over the email in search of a reason to keep reading. Make sure they find that reason in the first few seconds or you risk them pressing the delete key!
Many people think of spam when they think of internet marketing. Don’t be a spammer - target specific emails for a specific audience. Also, don’t confuse your readers with jargon or gimmicks. Only effective communication will lead to successful click-throughs. And don’t think that you have to do all of this on your own! Remember – even low cost web hosting should give you the tools that you need for email marketing.
Good email autoresponders will help you target your relevant content to those specific customers whose interests match the emails you send out. Your autoresponder will keep your customer lists organized based on their past purchases. This tool removes that organizational burden from you and ensures that you are reaching your target audience with the information they want. In addition, your autoresponder can monitor your email marketing success rates (click-throughs) and then adapt following emails accordingly. It really does not get any easier than this! All you need to do is take them time to learn how to use your tools.
Emails are also a great way to establish good links. Effective link building brings more traffic to your site. This is one reason why you want to get involved in affiliate marketing. Once you have established links, you should make sure that your links are obvious. Don’t hide them within the text of your emails – make them clearly visible and make sure they work. You don’t want someone clicking on a dead link.
You will be able to gauge the effectiveness of your advertising and your links by monitoring your click-through rate. You want to know how many people see your site, how many of them click on your links, and how many people follow through with a purchase. This level of immediacy allows you to adjust your marketing approach in the moment! No other market gives you this kind of immediate feedback.
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