This is the third part of the SEO Tips for Beginners Series
Search Engine optimization is not like a Ghost, you should not be afraid it. If you have read the earlier parts of SEO Tips for Beginners Series, you may have noticed that it is not so difficult to optimize your blog for SEO as it may seem. The only difficult part is that you do need a lot of reading and practice to become a SEO pro. And I am trying to make it easier in these set of tutorials 🙂
Once you have optimized your posts for major search engines like google and bing, you need to gather more sources of organic traffic, like the image search. Though, the amount of traffic that one can get through google search is very large and more effective than the google image search, but it is still worth the time.
Each image has certain attributes like the file name in terms of the name and the extension (eg. a.png), and also the title and the alt tags. Searches usually consider the file name and alt tag of the image as a basis of indexing images.
The file names usually used by bloggers contain underscores for eg A_black_book.png. The problem with this name is that A_black_book is treated as a single word and so it will not show in results that have keywords like “black book”. To remove this problem, use a hyphens (-) instead of underscores (eg. A-black-book.png).
Alt stands for alternate text. It shows up if the image is not loaded or in the process of loading. Alternative tags should be used to describe the image. Make sure that you don’t overload with keywords because that would not good for seo purposes. On a side note, alt tags also becomes a part of the content. So, in a way it also helps in seo for text content based search engines.
Wrapped Around Text
It is not as important as alt tags but it still plays an important role in indexing of images. The text around the image is usually considered for seo. So, you can use the space around the image to describe it.
A lot of bloggers who are not aware of this fact may be shocked, but it is actually a fact. Google penalizes websites if they are linking to a website which is either inappropriate or is of bad quality. The websites you are linking to should have certain quality, because those sites will get indexed on google and they can’t be your referral links.
It doesn’t mean that you can’t use referral links on your website. After all, most of the blogs survive due to the earnings they get from serving advertisements and earning affiliate commissions. The only thing you need to do is to add a nofollow tag to it. Nofollow can be easily add using rel=”nofollow” in your link tag (a href=”your-link” rel=”nofollow”). Nofollow tag tells the search engine to not follow the website being linked, so it does not get indexed.
Do you have any queries regarding seo? Have a tip to share. Comment and let me know.