What happens when the rules of the game change? You have to abide to the new rules and stop protesting. That is the whole point behind change. It is inevitable and the best way is to embrace it.
In the past years the scene of blog-o-sphere has changed a lot as though an era has come to an end and a new era has started taking first steps in the online world. The new era being referred to here is brought by social media. Social media has made it possible to find articles related to the topic you are looking for and that too in minutes. It has also brought a lot a people to the world wide web. So it is not actually an evil, it is more of a boon for bloggers who were looking for a medium to promote their blogs.
As Social Media has gained acceptance of the mass, it has started revolutionizing the online world. So much so that search engine giants like google have started developing real time search engines which are using social media shares like tweets as a criteria for showing results. The more the number of shares, more is the chance of getting noticed.
Now, as search engines are evolving to real time search engines, the SEO strategy needs to be modified in order to stay in the game. The new SEO strategy is to use Social SEO techniques. As the name suggests Social SEO is the SEO targeting social media. The main aspects of Social SEO:
Each and every social media site displays the title and gives it a lot of importance ( for example, twitter displays the title with the shortened link) . A title is like an advertisement to the article. Therefore, the role of the title is to attract a lot of eyeballs and to do that one needs to spice it up with adjectives like superhero, kickass etc. Spicing up the title does not mean that title goes off topic, ideally it should be very catchy and still be very relevant to the topic.
Previously content was targeted towards search engines i.e using keyword rich title tags and adding meta tags, but now it needs to be targeted to the audience. The articles should solve a purpose or provide something unique, so that readers like the article and hence share it on social media websites. The Title’s job is just to bring the visitor to the site, the content is the one that should impress the readers. It should be top notch, unique and informative and should have minimum grammatical and spelling mistakes.
Images & Other Media
Adding media to articles adds value to the article and makes it even more user friendly. According to a study, readers prefer watching a video than reading a block of text because the video is very interactive. So, by adding relevant media to the article, the interactivity and the overall user experience can improve by many folds. And a good user experience will lead to more sharing.
Social Media Rockstar
Being a social media celebrity can always help in Social SEO as it will help in massive sharing of articles and that too, without any extra effort. It will also make indexing in real time search engines pretty easy. Becoming a social media rockstar is not very easy and one needs to be very active to become an influential one (i.e the one that is able to obtain a large number of shares) .
Add a Share Button
Majority of readers are reluctant to share a post if a vote button is not present on the article, This may be due to their laziness or because of paucity of time. By adding a social media vote button, the time taken to share a story decreases and so it encourages more and more people to share.
Building relationships is very important if one wants to decrease the load of social SEO. Good relationship make good friends and good friends can help in dividing the workload of Social SEO.
As Social SEO is a relatively new concept, therefore there may be other techniques which may work, but these are the ones that always work and are the stepping stones to the path of social SEO.
Do you perform Social SEO? Do you think it is relevant in these times?