How to Connect With Your Social Media Followers and Fans

connecting to your followers 300x224, How to Connect With Your Social Media Followers and FansThis is a guest post by Sarah. Check out our guest posting guidelines.

Social media has brought a real opportunity to relate to your client and customer base.  The use of tools such as Facebook and Twitter has opened up the lines of communication.  The key, however, is to actually communicate.  Many businesses sign up for their brand new Twitter and Facebook accounts and expect those sales and traffic to just roll right in.  Social media simply doesn’t work that way.  Social media is about relationships.  Further, the clients and customers who you are targeting know that it’s about relationships.  So if you don’t put the effort in, neither will they.

Be personable, not spammy. You want to relate to people, not constantly advertise.  Write about life’s tidbits.  Did someone cut you off in traffic?  Did you have a fabulous lunch, and can recommend a local eatery?  Asking questions is a great way to relate to your base, but then answer them.  Be a participant in the discussion.  You’re putting a human face on the brand you’re representing.  The consumer wants to see the human behind the corporate mask.  It builds trust, and it builds an ongoing relationship.  Decide ahead of time what your social media will be about.  Be consistent so your fans and followers know what they are going to be seeing in your stream.

Your bio and photo decision is also an important one.  Brand recognition is strong motivation for using the brand logo as your profile.  Consider, however, who’s going to be doing the updates or tweets.  Is it going to be from the President?  Perhaps his or her photo is a better choice.  Make the bio more about him or her, humanizing the brand.  It’s important to think about the face of the profile and how it will be perceived.

Make the accounts easy to find.  On your webpage, use pleasing, current graphics that are immediately recognizable.  Put them on the front page – not hidden on a contacts page.  In order to engage in conversation, your customer base has to know where to find you.  Don’t forget to follow back! While it’s not a great move to spam follow, or to follow the big fish just to rub elbows, you must follow your client base, and you must follow them back when they connect with you.  It’s disheartening to see a company with 4,000 followers, and they’re following 1.  You can see at a glance that the company isn’t interested in communication – just presenting information.  That’s what your website’s for, not social media.

Social media use by corporate brands is about building relationships with your clients.  It’s about solving their problems, listening to what they want to see, and troubleshooting whatever it is they’re not getting.  It’s about showing your customers that there are people behind the brand, not cold corporate policies.

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  • http://systemfailnews.blogspot.com/ Jasmine Henry from System Fail News

    So right about “be personal, not spammy”. While I don’t mind company sites they’re so corporate! I know that some sites are actually corporations but I prefer a blog any day because at least then I know the nice blogger whose behind it. Plus it makes readers feel like they have a part in a community if a blogger can involve themselves in the blog and a community is what most of us bloggers strive for.
    .-= Jasmine Henry from System Fail News´s last blog ..Skate 3 = Skating + Creating , This Dev Diary Shows Us Why =-.

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  • http://onecoolsitebloggingtips.com timethief

    I check out every twitter follower I get and if they are internet marketers or if they profess to be social media experts then I do not follow them. This is because I find the whole idea of people cosying up to me on twitter and building a relationship with me so they can hawk their wares to me at a later date to be repugnant. If and when I wish to purchase products or services online I do that quite separately from my blogging.

    I choose not to make any income from blogging and sell no goods or services from my blogs. Consequently, I’m in no danger of ever view my readers as consumers. All of my online relationships are truly “personal”.
    .-= timethief´s last blog ..Protect Your Intellectual Property: Develop a Strong Brand =-.

  • http://www.deanbreaker.com/ Amy

    So right about “be personal, not spammy”. While I don’t mind company sites they’re so corporate! I know that some sites are actually corporations but I prefer a blog any day because at least then I know the nice blogger whose behind it. Plus it makes readers feel like they have a part in a community if a blogger can involve themselves in the blog and a community is what most of us bloggers strive for.
    .-= Jasmine Henry from System Fail News´s last blog ..Skate 3 = Skating + Creating , This Dev Diary Shows Us Why =-.

  • http://wordpresscosmos.com Matthew Wordpress

    Social media is all about interacting with humans. The main objective should be to interact and not to sell.

  • rndtechnologies786

    Nice thought.