This is guest post by Onibalusi Bamidele. Want to write for us ?

SEO short formed as search engine optimization is a process whereby a website is being optimized to appear and rank in the search engines. So many people think SEO is not required to rank in the search engines, but i want you to know that if everything is not in place such as the robots.txt and some other on page factors then your page will not be indexed by the search engines. So many factors are entailed when talking about Search Engine Optimization but we have to deal with the important ones first.

i. ON PAGE FACTORS: The onpage factors of a website has a long way to go in affecting a websites search engine rankings. Some you need to work on are:

  • META TITLE: The meta title is your website’s title, it is what is being shown to your visitors by the search engines. The following are tips for choosing a good website title:
    a. Let the title be attractive.
    b. Let it make sense.
    c. Let it be in line with the theme of your website.
    d. Make sure your keyword is included in the tilte.
    e. Make sure the title is as short as possible.
  • META DESCRIPTION: Aside the meta title, the meta description and keywords does not influence your search engine rankings, but why is there a need for optimization? You ask! The need for having a good meta description is because this will be shown to your visitors by the search engines, it will also improve your click through rate. It is possible for you to achieve high search engine without getting the right amount of visitors if you have a poor meta description. It is important to make your meta description attractive, but don’t worry about the keywords in the description because it will not affect your search engine rankings.
  • META KEYWORDS: This has to be the list of your desired keywords, you might not bother much about this as it is less regarded by the major search engines.
  • KEYWORD DENSITY: This is also a very important and overlooked method of achieving high search engine rankings, this is also very important when targeting highly competitive keywords. It is important to make sure that your keyword density is not more than %3 of your whole content.

ii. OFF PAGE OPTIMIZATION: Every other thing that can be done outside your website to improve your website rankings/traffic is called off page optimization. Some of the important off page optimization strategies are link building, Social bookmarking,Creating media awareness e.t.c.

  • Link building: This is one of the most important factor for ranking websites and it is very important to consider mostly dofollow websites in your link building efforts. It is also very important to deeplink to inner pages of your website from bot your website and other link sources.
  • Social Bookmarking: This is another method of improving your search engine rankings, and any webmaster that is not tapping this yet is missing a lot. Some good social bookmarking sites to start with are: Digg, Stumbleupon, Reddit, Sphinn and Twitter(social networking).
  • Creating Media Awareness: This can be done by creating videos and uploading them to video sites such as Youtube. Just make sure your link is included in your description and and video when doing this. It is also important to consider press release sites.